Inbound Cannot Live Alone as an Agency New Business Program

RSW/US Execs Discuss Importance of Outbound at Two Industry Conferences

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Sep 29, 2015, 07:30 ET

CINCINNATI, Sept. 29, 2015 /PRNewswire/ -- Within a four-week period at key industry events this fall, RSW/US executives will have presented the importance of complementing inbound marketing for agency new business with proactive outreach programs.

RSW/US President, Mark Sneider spoke at HubSpot's INBOUND 2015 on September 10, presenting the formula for business growth: Proactive Prospecting + Inbound = Agency New Business Success. Lee McKnight, RSW/US Director of Business Development will also give this talk at the Fuel Lines New Business Conference in Nashville in October. A webinar on the topic will be presented later this Fall.

The message of Proactive Prospecting is particularly significant for the HubSpot INBOUND conference. Central to Sneider's discussion are twin challenges the explosively rapid adoption of Inbound methods creates: differentiation and saturation.

Sneider related his experience counseling agencies, beginning with asking them for their elevator speeches. He reflected, "I was at an event with about 20 agencies. I asked them to define their 'elevator speech', and they basically came back all the same: 'strategic, great partner, extra mile, fun to work with'. With marketers hearing these words from hundreds of agencies trying to introduce themselves each week, they all look alike. The same is happening to agencies operating in the Inbound space."

The RSW/US Proactive Prospecting presentation showcases the importance of complementing inbound strategies with proactive and strategic outreach. Agencies have systems for other priorities in their firms. Sneider urges the same for managing agency new business including both development and broadcast. The process involves three steps all agencies employ for their clients: creating differentiation, developing a marketing plan, delivering the message.

Sneider advises agencies, "Think about your own marketing just like you think about your clients' marketing. Your differentiation has to be clear. Integrate platforms. Reach and frequency are just as important for your business as they are for your clients."

About RSW/US
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].

Contact: Jane Browe
Phone: 513-559-3106
Email: [email protected]

SOURCE RSW/US