Impact Partnership Launches Bold, New Content Marketing Strategy with the Publishing Team of FORTUNE

ATLANTA, Oct. 22, 2013 /PRNewswire/ -- The Impact Partnership, a marketing organization based in Kennesaw, Georgia that works with financial advisors and insurance agents, launched a new content marketing strategy today with the publisher of FORTUNE, a global leader in business journalism.  At the center of this strategy is a dedicated native platform on FORTUNE.com, www.fortune.com/ImpactPartnership/YourRetirement, that will feature custom content written by participating financial advisors aimed at providing the best advice for today's pre-retirees and retirees.  

"In an age of digital marketing, the FORTUNE brand has been a pioneer in the social, digital and tablet space, and helping Impact Partnership with the distribution of its relevant, expert content in new and innovative ways is a natural for our brand and platforms," says Brendan Ripp, FORTUNE vice president of advertising sales.

Through native placements on FORTUNE.com, the Impact Partnership will provide the latest expert content in retirement and financial planning with stories and posts that cover retirement's hot topics written by experts in the financial services industry, not by FORTUNE's editors and contributors. The Impact Partnership's advisors and agents will share their knowledge, experience and expertise through informative pieces aimed at helping baby boomers retire with success.

"We are excited to work with the world's premier business website on this sophisticated content distribution strategy.  Our advisors will have the opportunity to help those in retirement, or nearing retirement, make informed decisions regarding their finances through educational and lifestyle-specific content," Steve Craig, Impact Partnership's CEO, said. "This is a first for the retirement industry, and our advisors are the leading financial advisors and insurance agents in their communities."

With its brand reach and recognition spanning the globe in print, online and across social media, including more than one million Twitter followers, FORTUNE serves as an exciting and relevant distribution platform for this expansive new content marketing strategy.

The Impact Partnership is the fastest growing marketing organization in the history of the insurance and annuities industry. With 2,000 of the nation's top financial advisors and insurance agents, the Impact Partnership will provide financial, lifestyle and educational advice for anyone concerned about their retirement.

For more information on the Impact Partnership's relationship with the publisher of FORTUNE, please call the Impact Partnership at 800-380-5040, or visit: www.impactpartner.com.

SOURCE The Impact Partnership

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