iContact Outlines Tactics for Email and Social Media Marketing Success at NYC Small Business Expo

NEW YORK, Oct. 4, 2011 /PRNewswire/ -- iContact Corp., a leading email marketing and social media marketing company, will be speaking on October 5 at the Small Business Expo at the Penn Plaza Pavilion in New York City.  Jeff Revoy, iContact CMO, will deliver a presentation titled, "10 Email and Social Media Tactics Small Businesses Can Do Now!" at 3:00 p.m. ET.  iContact empowers businesses to easily use social media marketing, get actionable and relevant information and continually improve their marketing campaigns for long-term business success.

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"The social media revolution has breathed new life into the email marketing economy. Together, email and social media marketing are an essential part of any marketing mix for small businesses looking to further connect customers with their brand," said Revoy. "When done effectively, this blend of marketing tactics drives return site visitors and repeat customers, while also turning prospects into lifetime evangelizers."

iContact is also co-sponsoring a networking after-party from 7:00 – 10:00 p.m. on a yacht charter around New York. This provides a relaxed venue for small business owners to wind-down their day and discuss the top trends and insights gleaned from the conference.  

Stop by iContact's booth #523 during the Small Business Expo to learn how small businesses can effectively integrate email and social media marketing to grow their business.

For more information about iContact, visit www.icontact.com, and follow the iContact blog at blog.icontact.com.

About iContact

Based in Raleigh, NC, iContact is a purpose-driven company that makes email marketing and social media marketing easy, so that small and midsized companies and causes can grow and succeed. More than one million users have signed up for an iContact account, and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product, and employee time to its local and global communities. Visit us online at iContact.com, on Twitter @iContact, at our LinkedIn Group, and at our Facebook page.

For media inquiries, contact Davida Dinerman or Michael McDonough, Schwartz MSL, 781-684-0770, [email protected].

SOURCE iContact Corp.