iContact E-mail Marketing Now Available on Salesforce.com AppExchange 2, the World's Most-Popular Marketplace for Business Apps

MORRISVILLE, N.C., Nov. 12, 2010 /PRNewswire/ -- iContact today announced the availability of iContact for Salesforce on AppExchange 2.  E-mail marketing with iContact for Salesforce allows users to create, send and track relevant and targeted e-mail marketing without the need to learn a new application.  Built using Force.com, the enterprise cloud computing platform, iContact for Salesforce is immediately available for test drive and deployment on AppExchange 2 at http://www.salesforce.com/appexchange/.  iContact will be attending Dreamforce 2010, the cloud computing event of the year, at Moscone Convention Center in San Francisco December 6 – 9, 2010.  Be sure to stop by booth #312 for a demo and more information.

iContact for Salesforce is tightly integrated with the Salesforce Campaigns tab, making it easy and convenient for users to successfully send relevant and targeted e-mail marketing without the need to learn a new application.  Additionally, iContact for Salesforce assures the users' message will be delivered securely to customer's inboxes.

"Extending the power of iContact to the community of Salesforce.com customers was a logical decision for us," said Jeff Revoy, Chief of Product, Marketing and Strategy at iContact.  "We combined the intuitive Salesforce interface with iContact's e-mail sending capabilities and delivered a product users will find easy to use, and a valuable solution for communicating to their customers, prospects and partners."

iContact for Salesforce allows users to see how each contact or lead responds to e-mails across multiple campaigns or if the contact or lead is moving in the right direction in the marketing/sales funnel.  This can help customers determine campaign effectiveness by analyzing the following:

• Unique opens
• Total opens
• Unique clicks
• Bounced emails
• Delivered emails
• Unsubscribes
• Complaints per message

There is no per-user fee.  iContact for Salesforce is a monthly site-license.

About the Force.com Platform and AppExchange 2

Force.com is the only proven enterprise platform for building and running business applications in the cloud.  The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 170,000 custom applications used by Salesforce.com's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.  Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About iContact

With more than 65,000 customers, iContact provides e-mail marketing for small to mid-sized businesses and non-profits.  iContact allows for easy creation of e-mail newsletters, surveys and autoresponders.  Market leaders like Vonage, International Paper, LG Electronics, and ReMax use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the small business market, is available at www.iContact.com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www.iContactPlus.com.

Visit us on Twitter @iContactCorp, iContact LinkedIn Group, and our Facebook Fan Page.

SOURCE iContact