iContact Discusses Integration of Email and Social Media Marketing at the Social Media Marketing Summit

SAN FRANCISCO, Aug. 15, 2011 /PRNewswire/ -- iContact Corp., a leading email marketing and social media marketing company, will be speaking on August 16 at the Social Media Marketing Summit  at Moscone Center West in San Francisco. The presentation by Jeff Revoy, chief product, marketing and strategy officer, titled, "Social DIDN'T Kill the Email Star: How Email + Social = Better Engagement," will offer best practices for creating a cohesive email and social media marketing strategy. This is iContact's sixth and final appearance in the OMS National Tour, which presents the Social Media Marketing Summit. iContact is also a sponsor of the event.

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"Social media usage is experiencing explosive consumer growth, and it is playing a more critical role in our customers' integrated online marketing campaign," said Revoy. "Marketers must learn the nuances of how to synch social media with email marketing to achieve a higher ROI. They also need to outline objectives and goals, and have quantitative tools on hand to gauge whether a campaign is yielding the desired results. iContact welcomes the opportunity to share our knowledge in helping small and medium businesses succeed and grow at the Social Media Marketing Summit."

One of the primary benefits of blending social media with email marketing is to create a two-way conversation between a business and its customers, as well as to expand to other target audiences. According to the 2011 Social Media Marketing Industry Report, social media is a primary tool for marketers, with 88 percent surveyed viewing it as critical for increasing their exposure.

About the Social Media Marketing Summit

Due to unprecedented demand, OMS has partnered with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. The premier social media marketing education event for digital decision makers and social media marketers, this event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of social and more advanced tactics of integrating social into email, search, analytics, demand gen and mobile.

About iContact

Based in Raleigh, NC, iContact is a purpose-driven company making email marketing and social media marketing easy for small and midsized companies and causes to grow and succeed. More than 700,000 customers have used iContact and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product and employee time to community volunteering and to its local and global community. Visit us online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group, and on our Facebook Fan page.

CONTACT:  Kara Schiltz, +1-919-926-3543, [email protected]

SOURCE iContact Corp.