ICAP Patent Brokerage Announces Sales Offering of Enhanced Advertising Consumer Engagement Technologies
SAN FRANCISCO, Oct. 10, 2012 /PRNewswire/ -- ICAP Patent Brokerage announces for auction the Reactive Advertising platform from Frank Maggio and Media IP Holdings, LLC, a portfolio of assets for offering an incentive to a consumer for engaging with an advertisement. This auction lot will be included in the 17th ICAP Ocean Tomo IP Auction on November 29, 2012, at The Ritz Carlton in San Francisco, California.
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"We are excited to be offering this versatile consumer engagement IP portfolio to our global base of buyers. With American, Mexican, and Indian patents, this portfolio has the potential to reach an impressive 1.6 billion customers and could be a powerful differentiator among broadcast media companies and advertising firms," says Dean Becker, CEO of ICAP Patent Brokerage.
Key Characteristics & Benefits
This IP package – the Reactive Advertising platform – will assist advertisers and media companies in overcoming consumers' use of technology as a means to ignore or avoid advertisements. In fact, the platform uses millennial tools such as smart phones, tablets, SMS text, and DVRs to enhance ad engagement. With patent priority dates from 2000, the technology for sale is ideally suited for the evolving "2-screen" entertainment environment created in living rooms today, and the ever-increasing number of users engaged in social TV applications.
Since the IP targets all forms of ad-supported mass media, applications of this technology go beyond television, enhancing other platforms struggling with ad avoidance, including print, mail/e-mail, web, and social media. During advertisements and commercial content, Reactive Advertising alerts and then offers consumers an award or incentive for reacting to questions. Consumers input responses to these prompts via a second response channel such as smart phones, laptops, or set-top boxes. Thus, the technology dramatically enhances ad attention while also providing demographically measured analytics that verify engagement. Moreover, the reactive process opens up an interactive relationship by delivering vital information to media companies and advertisers about which advertisements work and which do not, as well as the opportunity to poll, sample, transact, and enroll consumers directly.
To experience this technology, a presentation of the Reactive Advertising platform is available at www.ReactiveAdPatent.com. This site also includes demonstrations for more than ten mass media applications, including mobile apps, social media, smart TV, DVR networks, combined search and email, and more. In addition, a sample 30-second commercial featuring the "React" alert can be found here, with the option to play along on a mobile device by entering "RCT.cm/SQ1" on the device's browser after watching the commercial.
See this technical description of the consumer engagement IP sales offering.
To learn more about the assets available for sale in this portfolio:
Contact Dean Becker of ICAP Patent Brokerage at (561) 309-0011 or via email at [email protected].
Register for the upcoming event or submit IP for consideration for the ICAP Patent Brokerage auction.
Follow us on Twitter (@ICAP_Auction_IP) and join our LinkedIn group.
About ICAP Patent Brokerage
ICAP Patent Brokerage is a division of ICAP plc and the world's largest intellectual property brokerage and patent auction firm.
About ICAP
ICAP is the world's leading interdealer broker and provider of post trade risk and information services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, FX, emerging markets and equity derivatives through voice and electronic networks. Through our post trade risk and information services we help our customers manage and mitigate risks in their portfolios. For more information, go to www.icap.com.
SOURCE ICAP Patent Brokerage
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