Hyundai and Its Dealers Roll Out Shopper Assurance Nationwide

Shopper Assurance, first introduced in October 2017, was initially offered at Miami, Orlando, Dallas and Houston area dealers to evaluate consumer interest and business impact. The simplified retail experience had a significant influence on customers who used the program and purchased a Hyundai. Survey¹ data showed that 94 percent of those customers either loved or liked the car-buying process, 56 percent said it played a role in their decision to buy a Hyundai and 53 percent now have a more positive opinion of the brand. 65 percent also said that the Shopper Assurance experience was much better than past car purchases.

"The positive response to Shopper Assurance exceeded our expectations and it's clear that customers want a more convenient way to buy a car," said Dean Evans, CMO, Hyundai Motor America, in a news conference at the Chicago Auto Show. "Shopper Assurance is a differentiator for Hyundai and significantly improves the perception of the brand and our dealers. It is now available nationally because of the dedication of our dealers to deliver the best experience possible and adapt quickly to changing buyer preferences with new technologies and innovation."

The positive consumer response translated to improved business results for the dealers. In the initial markets, Shopper Assurance dealers saw a 43 percent increase in website visits and a 10 percent increase in leads. Most important, dealerships in the markets outperformed national Hyundai dealers in sales growth.

Shopper Assurance Features

Shopper Assurance is made up of four elements that make the process of purchasing a car easier, faster and worry-free.

• Transparent Pricing: Participating dealers post the market pricing (MSRP minus incentives and any dealer-offered discounts) on the dealer websites, so customers know exactly what the market pricing is for the vehicle. This can reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being displayed on dealer websites.
• Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on its website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be delivered to a location of the customer's choosing, such as their home, their office or a coffee shop.
• Streamlined Purchase: Allows car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer's inventory, reducing the total transaction time. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
• Three-Day Money Back Guarantee: Any customer who is not satisfied with their purchase is given a three business day period to return the car for a full refund, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date. This turns potential second thoughts into peace of mind. Full conditions of the return policy can be found here: https://www.hyundaiusa.com/shopperassurance.

Shopper Assurance builds on Hyundai's legacy of innovative customer programs. Examples such as America's Best Warranty, the innovative job loss protection program during the recession, a trade-in value guarantee offer and many others show Hyundai's commitment to helping its customers. Hyundai Assurance is now made up of two pillars: Shopper Assurance and Owner Assurance (America's Best Warranty, Roadside Assistance, Blue Link Connected Care and Car Care).

Hyundai Motor America

Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai's technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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¹ Hyundai Shopper Assurance Regional Rollout Survey, January 2018.

SOURCE Hyundai Motor America

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