HUR USA Closes the Fall Prevention Gap with Cognitive Functional Technology

NORTHBROOK, Ill., Jan. 30, 2019 /PRNewswire/ -- As the world's older population continues to grow, the burden placed on the geriatric care industry and public finances is a major national policy concern. By 2030, 1 in 5 adults in the USA will be over the age of 65. If we are to ensure sufficient resources and care systems are available for seniors tomorrow, we must create significant strides towards healthy active aging and fall prevention today.

Research over the past two decades has repeatedly shown resistance training and fall prevention programs decrease the rate of falls in senior populations, but a third contributing factors to fall risk has been largely ignored: A breakdown in executive functioning.

The HUR Senso, a scientifically based dual-tasking fall reduction and cognitive training platform, addresses this breakdown through full-body virtual reality gaming.

"When we think about age-related muscle loss, we must also think about the nervous system. Muscle strength is vital to active aging, but it's only one piece. If there is a lack of communication in our central nervous system the risk of experiencing a fall is high – regardless of how strong we are. Training that improves our central nervous system's ability to transmit that information is the missing link in fall prevention that the HUR Senso locks into place.  We are excited to offer this new technology to the US market as part of the HUR solution set available to our customers." - Robert J. McGuffin, CEO, HUR USA

The HUR Senso strengthens the mind-body connection with motor training activities and gaming. Users stand on a pressure sensitive platform facing a screen that displays virtual reality games controlled with physical movements. Rather than using a hand-held console, users play the games by stepping from side to side or front to back on the platform. These exer-games have been shown to increase neural activation, promote muscle fiber tension, improve balance and cognition, and significantly reduce the risk of falls for older adults.

For more information about HUR Senso: https://hurusa.com/hur-solutions/hur-senso

About HUR: With world-leading equipment, innovative computerized training software, consultative services and over 30 years of experience, HUR is the number one partner in the world for strength training solutions and fall reduction technology. Find out more: https://www.hurusa.com

SOURCE HUR USA

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