Hummingbird Update and Its Effects on Websites, Discussed by Internet Marketing Company, Avital Web

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Oct 30, 2013, 09:00 ET

LOS ANGELES, Oct. 30, 2013 /PRNewswire/ -- Hummingbird is the name of Google's latest algorithm update. It revolutionizes the field of SEO and brings new challenges and new opportunities to website owners. Internet marketing company, Avital Web, discusses the Hummingbird update and its effects on Internet users and site owners. Avital Web is a top Internet marketing firm that offers SEO services, content creation, website design, mobile web design, pay-per-click campaigns, Google AdWords campaigns and social media marketing to help rocket their clients to the top of the search engine results. The team of skilled Internet professionals at this SEO firm are on the leading edge of SEO and can help site owners adapt to Hummingbird and build websites that are better and stronger than ever.

Internet users adapt to new technology, and the way they use the Internet can evolve over time. As increasing numbers of Internet users turn to mobile devices, websites must change to keep up with them. Voice search tends to be one of the easiest ways to perform searches on mobile devices, which is why Google has created Hummingbird. Hummingbird is designed to recognize speech patterns and translate them into a search that brings back relevant information.

While the benefits to Google users are clear, the effects on site owners may be less clear. Keywords have long been the basis for effective Internet marketing. While keywords will play a less dominant role in Hummingbird, they can still be an important way to attract potential clients.

Rather than people typing in strings of keywords, they will be able to use typical language patterns to make specific queries and have those queries answered in a logical manner. This means that site owners must predict the needs of the traffic they are trying to attract. Avital Web, SEO company, can help site owners better understand their audience and identify the information they need. Visit http://www.avitalweb.com to learn more.

While content continues to be critical to a properly optimized site, Google is now looking for specific content. Not only must it be high quality but it also must be relevant and authoritative. Rather than superficial content with a brief overview, site owners should concentrate on providing in-depth information on products, services and other features.

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SOURCE Avital Web