HTC Recognized for Global Design Leadership

BELLEVUE, Wash., July 5, 2011 /PRNewswire/ -- HTC Corporation, a global designer of mobile phones, has been honored by three separate international organizations for excellence in product design, reflecting the company's commitment to creating perfect experiences for everyday life that make consumers' lives a little better.

(Logo: http://photos.prnewswire.com/prnh/20110602/SF13378LOGO)

HTC's philosophy of designing mobile phones for the individual passions and pursuits of consumers is reflected in each winning product line, resulting in recent awards from IDEA, and earlier in the year from red dot and IDA.

"Countless HTC employees came together to earn the recognition we received at IDEA 2011, red dot 2011 and IDA 2010," said Scott Croyle, vice president of design at HTC. "Our award-winning designs span multiple disciplines and regions around the world. Our teams listened to and observed customers, recognized their differing needs, and partnered to design products that have these customers' desires at heart."

HTC garnered four top awards at the 2011 International Design Excellence Awards (IDEA), known as the "Oscars of Design," and sponsored by Fast Company magazine and the Industrial Designers Society of America, for devices in the communications tools category. The HTC Droid Incredible was given a Gold award, HTC EVO 4G was recognized with a Silver award, and the HTC Legend garnered a Bronze award. In addition, the HTC Aria was a finalist in the communications tool category.

"The rigor of selecting the best of over 2,000 entries culminated in three days of intense dialogue and debate that was stimulating and rewarding for the 20 expert jurors—we are proud of the work we have chosen to represent the best from our profession," said IDEA's Jury Chair Davin Stowell, founder and CEO of Smart Design.

Started in 1980 by the Industrial Designers Society of America (IDSA), the International Design Excellence Awards Program (IDEA®) fosters business and public understanding about the impact of design excellence on the quality of life and the economy.

HTC Receives "Red Dot" of Approval From Global Jury

In March 2011, HTC won three awards from red dot. The EVO 4G won the highest product design award: the "red dot: best of the best" award, recognizing trailblazing design. In addition, the HTC Legend and HTC Aria won a red dot, a quality seal awarded to devices with high design quality, that stand apart from comparable products.

Red dot was judged by a jury from across the globe, whose background gives them unique insight to assess the special intercultural aspects of design. The red dot awards are sponsored by the Red Dot Museum in Germany and Singapore. The competition is aimed at all those who would like to distinguish their business activities through design.

"HTC's drive to connect with consumers through design was apparent in the winning selections," said Professor Dr. Peter Zec, president of the competition. "Each year we seek out brands that successfully harness the power of design to the masses."

International Design Awards (IDA) Gives HTC Gold

In May 2011, the IDA, a four-year-old awards program honoring smart and sustainable design, recognized HTC's pioneering design by awarding the HTC Legend a Gold at the 2010 IDA Awards.

"This competition year has been our largest to date, with entries from over 65 countries," said Jade Tran, competition director. "We were very excited to see design that was so committed to design theory and creating a strong connection between consumer and product. HTC certainly exemplified this in the Phone and Communications Technology category."

A handful of designers, thinkers and entrepreneurs created the IDAs in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

SOURCE HTC Corporation

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