HSN Launches Multiplatform Holiday Campaign, "More Amazing Gifts, One Amazing Destination"

ST. PETERSBURG, Fla., Oct. 20, 2011 /PRNewswire/ -- Today, multichannel retailer HSN kicked off the holiday shopping season with its multiplatform campaign "More Amazing Gifts, One Amazing Destination." The comprehensive 360 degree marketing campaign will include a one-of-a-kind, interactive scavenger hunt helping customers discover the season's most unique, exciting gifts – all presented by today's hottest designers, celebrities and trusted experts.

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b)

HSN's star-studded holiday line-up includes new fall fashions from Mariah Carey, IMAN, Naeem Khan, Queen Latifah and Twiggy; home solutions and decor from Nate Berkus, Joy Mangano, Jenny McCarthy, and Vern Yip; and beauty from Mary J. Blige, Jennifer Flavin-Stallone and Kate Walsh, as well as many more great gift ideas from HSN favorites.

Running until December 20, customers are invited to play HSN's "Amazing Gift Giveaway $150,000 Instant Win Game and Sweepstakes," sponsored by Kraft Foods. Residing in the HSN Arcade, this weekly game will cross all of HSN's platforms – TV, online, mobile and social.

Players can receive promotional offers ranging from 10-15% off; $20 gift cards, free shipping/handling and special Kraft Foods holiday offers. Starting October 28, winners will be announced live on-air each week during HSN's Gift Friday shows and will have a chance to win all the amazing gifts featured during the 4 PM (EST) hour.

Additionally, weekly online video "super challenges" will guide players as they hunt for clues to earn their chance to earn additional entries into the grand prize sweepstakes.

To help shoppers find the perfect gift for everyone on their list The Holiday Gift Store, found on HSN.com, provides customers with gift options that fit any budget – gifts under $25, gifts under $50, gifts under $100 and gifts of luxury. 

Part of the company's overall "HSN Cares" philanthropic campaign, HSN has once again kicked off its 2011 holiday shopping season with the return of its heART HSN 2011 Designer Ornament Collection, a compilation of beautiful, limited-edition designer ornaments, personally designed by 40 HSN partners. Available exclusively on HSN and HSN.com, 100% of the profits - no less than 30% of the purchase price of each ornament - will be donated to St. Jude Children's Research Hospital®. Additionally, launching November 1, HSN will partner with St. Jude this holiday season for its annual Thanks and Giving® campaign to support their lifesaving work of finding cures for children battling cancer and other deadly diseases.

Check in for new and exciting updates throughout the holiday season – anytime, anywhere - on HSN, HSN.com and HSN mobile.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancôme, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).

A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).

About Kraft Foods:

 Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion. Twelve of the company's iconic brands – Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident – generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business with estimated revenue of $32 billion and a high-margin North American grocery business with estimated revenue of $16 billion, based on 2010 financial results, adjusted for divestitures. The transaction will take at least 12 months to complete, during which time plans regarding the structure, management, governance and other matters will be announced. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

SOURCE HSN