HSN and Univision Partner to Launch First-of-its-Kind Integrated Marketing Partnership

Latin America - español

Multi-Year Exclusive Collaboration Marks HSN's Largest Partnership with a Leading Hispanic Media Company

Innovative "Boutique Univision" E-Commerce Shopping Experience to Debut November 14

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Nov 14, 2013, 09:00 ET

ST. PETERSBURG, Fla. and NEW YORK, Nov. 14, 2013 /PRNewswire/ -- Leading entertainment retailer HSN and Univision Communications Inc., the leading media company serving Hispanic America, today announced "Boutique Univision, una tienda de HSN," the first fully integrated experience for U.S. Hispanic consumers.

The multi-year exclusive partnership will include HSN products across all categories, launching with curated collections in the beauty, home, fashion, culinary, electronics and holiday categories. The partnership will be promoted through a comprehensive marketing campaign across HSN and Univision's television, digital and social media channels, including Univision Network, local television and radio stations and digital offerings. The marketing efforts will seek to promote the partnership via talent endorsements, product integration, and other efforts to aid brand awareness as well as incentivize trial offers on feature products.

"HSN is redefining the experience of shopping through engaging content and storytelling and we look forward to extending this to Univision's platforms," said Bill Brand, Chief Marketing and Business Development Officer for HSN, Inc. "Univision's position as the nation's most trusted Spanish-language media and entertainment company creates a tremendous opportunity for HSN to broaden our customer base and develop new emotional connections."

"Univision has grown its portfolio of traditional media assets to include digital and innovative platforms such as this one," said Tonia O'Connor, President of Content Distribution and Corporate Business Development. "This venture with HSN speaks to this vision and represents a true partnership that will drive growth to our respective businesses while reaching Hispanic consumers in new and meaningful ways."

Univision Network's morning show Despierta America will serve as a platform for the shopping service as well as for its products via integrations on both a national and local level. By having talent present the product, viewers will be able to then purchase the items worn or used on the show – taking product integration to a new level.

Boutique Univision, una tienda de HSN, which will first launch in beta, will feature products from brands such as Coca Cola, Lancome, Benefit, OPI, G by Giuliana, Iman, Vince Camuto, HP, Samsung, Apple, Curtis Stone and Wolfgang Puck. This product assortment along with the site functionality will grow over time to match the preferences, demand and shopping habits of the Univision audience. Boutique Univision will also feature the "Oferta Del Dia," also known as HSN's "Today's Special," a unique item available at a reduced price for a short time every day. Starting in December, Despierta America will begin showcasing HSN product on a weekly basis.

About HSN
HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 95 million households in the US in HD 24/7 and its website - HSN.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please HSN.com, or follow @HSN on Facebook and Twitter.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 96% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson, Telehit and Distrito Comedia; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; UVideos, the first bilingual digital network serving Hispanic America offering popular Univision and new original and third-party programming, to be an on-demand service on whatever device audiences choose; and Interactive, a network of digital products and offerings including Univision.com, which continues to be, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services; and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

SOURCE HSN