Howard Behar to Serve as Keynote Speaker at The Conference Board's 'Customer Experience Management' Conference

NEW YORK, March 11 /PRNewswire/ -- The Conference Board announced today that Howard Behar, Former President Starbucks International and Co-Author of It's Not About The Coffee, will serve as keynote speaker at its prestigious "Customer Experience Management" Conference. Behar, who will deliver a case study on the customer experience at Starbucks, will speak before more than 100 top executives from numerous leading global companies. The conference, which will be held from March 24th to March 25th at the Inter-Continental The Barclay New York, will provide a comprehensive overview on how companies create connections between management and customers.  

"We are delighted to welcome Howard as our keynote speaker at the 2010 Customer Experience Management Conference.  Howard is a true visionary and, under his leadership, Starbucks became an International mega-brand that exemplifies customer management at its best," says Robert Reiss, Conference Chairman.  "Today, more so than ever, it is critical for the overall success of a company that managers are able to build trust and establish an open dialogue of conversation between their employees and constituencies alike."

For additional information about the conference, including a complete list of topics and speakers, please visit The Conference Board's website at www.conference-board.org. The event is sponsored by MWW Group and is presented with assistance from Synovate and AchieveGlobal.

Media are invited to attend this conference free of charge and can register by calling Frank Tortorici at (212) 339-0231; or Yvonne Burnside 212-339-0233

SOURCE MWW Group

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