How Important is EQ to Marketing Success?

NEW YORK, Feb. 6, 2014 /PRNewswire/ -- Take a minute to think about some of the marketing campaigns or ads that have resonated with you recently. You may be remembering the ad about a "lost boy" using Google Maps to make his way back to the home—and family—he left behind 25 years before[1]. Or perhaps you're recalling more recent efforts from Budweiser; one commercial had a whole town celebrating a soldier's homecoming[2] and another a puppy's love.[3]  Odds are, the ads you recall best, and most fondly, had an emotional impact on you.  While emotional branding is not a new concept, the phenomenon of viral campaigns has driven its importance home for marketers.[4]

(Photo:  http://photos.prnewswire.com/prnh/20110306/NY37712 )
(Logo:  http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a )

Join Brian Sheehan, best-selling author of Loveworks, and Michael Pranikoff, PR Newswire's Global Director of Emerging Media, for a Google Hangout that will explore the connection between emotions and decision-making—and how to leverage that connection in your marketing. The relationship between marketing and consumers has always been two-sided: marketing must give buyers what they need—and want—to help inform their purchase decisions, and if the job is done well, buyers in turn give brands business and loyalty. Sheehan will explain how marketers can elicit these "lovemarks" from their audience and in turn positively impact their bottom line and campaign goals.

For more details and to join the Hangout: http://prn.to/Loveworks

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[1] http://gawker.com/lost-boy-who-used-google-earth-to-find-home-stars-in-1446283526

[2] https://www.youtube.com/watch?v=K7L5QByvXOQ&src_vid=ODeevS6Pb8c&feature=iv&annotation_id=annotation_688055945

[3] https://www.youtube.com/watch?v=uQB7QRyF4p4

[4] http://blogs.hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral/

Media Contacts:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
[email protected]

SOURCE PR Newswire Association LLC