How are Top Marketers Integrating Targeted Account Efforts with Lead Gen Strategies? Synthio's "B2B Balancing Act" Interactive White Paper Now Available

ATLANTA, Oct. 10, 2017 /PRNewswire/ -- Synthio, formerly known as Social123, the fastest growing Data-as-a-Service company, in partnership with Demand Gen Report—a targeted online publication to better align sales and marketing—released their iPaper, The B2B Balancing Act.

Key topics in this report include:

• Where traditional lead gen strategies and ABM diverge and overlap;
• Matching targeted personas to targeted accounts;
• Target account selection and engagement;
• Where buyer and account personas fit in;
• And more.

Download the iPaper here.

72% of marketers in Demand Gen Report's Demand Generation Benchmark Survey said they were executing both approaches and would continue to focus at least half of their effort on traditional demand gen.

"As marketing continues to grow, having an ABM approach as a part of your overall marketing strategy is no longer an option," said Jamie Walker, Director of Marketing, at Synthio. "Combining the traditional lead gen approach with ABM is the key to success, as it is important to continue to gain net new prospects while ensuring you are keeping a targeted focus."

About Synthio

Founded in 2011, Synthio is the only global contact data platform with the ability to cleanse and enrich existing contact data and provide account based marketing functionality to enable marketers to identify contacts within their target accounts. Named to the INC 5000 list of fastest growing private companies for three consecutive years, Synthio's robust and comprehensive contact data platform meets the need of any marketer or sales professional. It has served over 1,500 customers, giving them the ability to merge non-standard or free-form data into a single, usable dataset, as well as standardize, augment and simply understand more about their existing data through a data health analysis.

For more information, visit Synthio.com. You can also follow Synthio on Twitter, Facebook, and LinkedIn.

SOURCE Synthio

Related Links

http://www.synthio.com