HOT TAMALES® 3 ALARM Report on "What's HOT with College Students?"

BETHLEHEM, Pa., Feb. 7, 2012 /PRNewswire/ -- Hot off the press for Valentine's Day is the HOT TAMALES® 3 ALARM Report on "What's HOT with College Students."  HOT TAMALES® Brand Chewy Cinnamon Flavored Candies is a leader of all things "hot" and shares this lighthearted look at young college students between the ages of 18-24.  HOT TAMALES® explored a range of topics targeting this demographic and received some sizzling HOT responses!

(Photo: http://photos.prnewswire.com/prnh/20120207/PH48365 )

Who's The "HOTTEST" TV Celebrity?

When asked about the "Hottest" TV celebrity, college students have the pulse and chose a heartthrob!

• Ashton Kutcher (Two and A Half Men) (34%)
• Zooey Deschanel (New Girl) (24%)
• Jason Segel (How I Met Your Mother) (21%)
• Blake Lively (Gossip Girl) (17%)

What Reality TV Show is HOT TAMALES® HOT?

What's the "Hottest Reality TV Show?" Participants like shows featuring real talent:

• American Idol (33%)
• Dancing with the Stars (28%)
• X-Factor (18%)
• The Voice (16%)

Who's The "HOTTEST" Movie Celebrity?

HOT TAMALES® survey participants prefer a "Safe House" over "Twilight":

• Ryan Reynolds (32%)
• Mila Kunis (25%)
• Emma Stone (21%)
• Robert Pattinson (17%)

What's The "HOTTEST" Celebrity Trend?

Trendsetting college students enjoy watching celebs making changes!

• Hair color and style changes (36%)
• Tattoos and piercings (27%)
• Showing off kids and small pets (21%)
• Extreme plastic surgery (14%) 

Who is the "HOTTEST" Musician?

There is girl power on the music scene this year.  Respondents voted the TEENAGE DREAM girl to be the HOTTEST:

• Katy Perry (35%)
• Rihanna (29%)
• Lady Gaga (23%)
• Chris Brown (10%)

Who is the "HOTTEST" Athlete?

He shoots and scores as the HOTTEST athlete. 

• LeBron James (39%)
• Michael Phelps (23%)
• Serena Williams (17%)
• Derek Jeter (17%)

What is the "HOTTEST" Game?

Even when choosing a game, technology wins with students:

• Modern Warfare 3 (36%)
• Angry Birds (27%)
• Words with Friends (23%)
• Cards, Poker, Black Jack, etc. (12%)

What is the "HOTTEST" Drink?

18-24 year old students who need a buzz want one from caffeine!!

• Coffee (35%)
• Energy Drinks (28%)
• Rum or Vodka (25%)
• Beer (10%)

What is the "HOTTEST" Food Trend?

Students are not only coffee lovers – they also like fresh food and support local growers!

• Fresh or Supporting Local Growers (43%)
• Yogurt (Greek, Frozen etc.) (36%)
• Food trucks (13%)
• Sexy foods such as oysters, nutmeg, etc. (7%)

Where is the "HOTTEST" Spring Break Spot?

Students are heating things up...the following are their "hottest" Spring Break destinations:

• Florida (35%)
• Bahamas (27%)
• Mexico (23%)
• South Padre Island, TX (13%)

In addition to the HOT TAMALES® 3 ALARM "HOTTEST" Survey, the search is on to find the "HOTTEST" college students. One student will be crowned the "HOTTEST."  To enter the contest, eligible students create and upload a HOT video through www.hottamales.com starting on March 19th.

Donald Houston, Senior Brand Manager for the HOT TAMALES® Brand commented, "With the launch of our new HOT TAMALES® 3 ALARM, we wanted to take the temperature of American culture through the eyes of America's college students.  Our HOT TAMALES® 3 ALARM Report surveyed students between 18 and 24 years old for which 59% were females.  The report represents a fresh and fascinating look at some fun, lifestyle trends."    

The HOT TAMALES® Brand is the #1 chewy cinnamon candy in the U.S.   The new HOT TAMALES® 3 Alarm variety delivers three levels of intense cinnamon heat.  HOT TAMALES® Candies are kosher and gluten free.  Each HOT TAMALES® chewy candy has only 7 calories and 0 grams of fat.

Visit the newly launched www.hottamales.com for more information and HOT interactive fun!

HOT TAMALES® Survey Background 

ICR/International Communications Research is a top-ranked and nationally recognized independent market research organization located in Media, PA. In addition to customized research, ICR is a national leader in high quality telephone omnibus research.  ICR and its sister company Social Science Research Solutions/SSRS are branches of Mount Laurel, N.J.-based AUS Inc., a privately held broad based consulting firm. For more information on ICR, visit www.icrsurvey.com.

ICR conducted this survey for Just Born, Inc. in January 2012.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. GOLDENBERG'S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

SOURCE Just Born, Inc.