Hot Mess, Snarky Or Cray Cray? SNICKERS® Unveils New Hunger Symptoms For Fans To Show Who They Are When They're Hungry

HACKETTSTOWN, N.J., June 27, 2017 /PRNewswire/ -- When hunger strikes, it can transform anyone—your coworkers, your best friends, even yourself—into a "Knucklehead," "Klutz" or "Space Cadet." So, next time you see someone becoming a "Hangry" "Princess" remember it's time to satisfy their hunger with a SNICKERS®.

Today, Mars Chocolate North America announced SNICKERS® will once again replace the iconic SNICKERS® brand name on packaging with 25 new humorous and popular hunger symptoms. The new symptoms join four returning fan favorites for a total of 29 unique SNICKERS® Bars. A part of the brand's award-winning "You're Not You When You're Hungry" campaign, SNICKERS® first launched Hunger Bars in 2015 to help fans identify who they become when they're hungry.

This year, the hunger symptoms will appear on SNICKERS® Original, SNICKERS® Almond, SNICKERS® Peanut Butter Squared and SNICKERS® Crisper packaging, giving fans more ways than ever to satisfy their hunger.

"The Hunger Bars campaign has been extremely popular among fans – either to call out their personal hunger symptoms or their friends," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "The new hunger symptoms provide even more fun ways for consumers to show how hunger affects them and how SNICKERS® ultimately satisfies."

The refreshed campaign launches with 360 support across multiple channels including online video, print, displays with tear pads, social media coupons, in-store promotions and displays, public relations and social media support on Twitter, Facebook and Instagram.

FUN SIZE®, share-sized and singles-sized SNICKERS® Bars will feature the following symptoms printed on the wrapper: Befuddled, Bored, Comical, Crabby, Cray Cray, Edgy, Ferocious, Hangry, Hot Mess, Klutz, Know-It-All, Knucklehead, Oddball, Pouty, Rowdy, Sawft, Sarcastic, Scatterbrain, Snarky, Space Cadet, Spunky, Stubborn, and Troublemaker. There are also two new Spanish-language symptoms, Dramático and Rebelde, and four returning favorites: Confused, Cranky, Princess, Sleepy. A percentage of bars will remain in the original packaging.

For more information on SNICKERS® or the brand's new Hunger Bars, fans can visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

SOURCE Mars, Incorporated

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