Hot-Hitting Andre Ethier Tops May List of Rising Sports Stars

IRVINE, Calif., May 2, 2011 /PRNewswire/ -- Los Angeles Dodgers slugger Andre Ethier, whose bat has been on fire since opening day, has earned the top spot on the list of Rising Sports Stars to watch in the month of May.  Ethier achieved the longest April hitting streak in major league history, and the longest in any month since 2009.  Ethier went 4 for 11 in the Dodgers' weekend series against the Padres, extending his hitting streak to 27 games.  Ethier's momentum at bat has led to a tremendous 136% increase in popularity over the past 30 days.

The top three spots on the list were rounded out by NBA players Trevor Ariza, of the New Orleans Hornets, and Ty Lawson of the Denver Nuggets—each of whom led their respective teams to the NBA playoffs.  The full list of Rising Sports Stars and additional details are available at: www.brandaffinity.net/RisingStars/May2011.

Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 45,000 athletes and celebrities.  The list identifies sports stars with the greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.  

Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BATimpact to learn when new lists are posted.

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's Endorsement Platform provides daily analysis of more than 45,000 celebrities and athletes, along with the ability to identify, license, and activate talent for cross-media advertising campaigns. BAT also leverages its research and technology engine to engage consumers directly through Fantapper (www.fantapper.com), which brings interactive apps to celebrity content across the web. Connect with BAT on Twitter:@BATimpact and Facebook: www.facebook.com/BrandAffinityTech.

SOURCE Brand Affinity Technologies

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