Hospitals Elevate the Patient Experience with SoundCare® On-hold Messaging

ATLANTA, Aug. 5, 2013 /PRNewswire/ -- This year, Vericom welcomes a surge in new clients who have chosen SoundCare on-hold messaging because they recognize the unparalleled opportunity waiting on telephone hold presents for engaging calling audiences and elevating and redefining the patient experience. Vericom, a healthcare communications company, provides SoundCare along with ChannelCare digital signage to help healthcare providers at hospitals, health plans, and large physician practices all over the country deliver health education, attract people to their services, increase physician referrals, and more. New clients selected SoundCare, in part, because of Vericom's demonstrated track record in delivering exceptional high-touch customer service, extensive healthcare industry knowledge, and experience meeting clients' strategic communications initiatives. These new clients include:

In addition, Advocate Health Care, of Chicago, IL, has expanded the number of facilities using SoundCare  because of its success in promoting key service lines like the Advocate Bone and Joint Center and centers of excellence such as their Primary Stroke Center. Vericom now serves 11 Advocate hospitals, call centers, or physician practices. Dartmouth Hitchcock of Manchester, NH, one of Vericom's ChannelCare digital signage clients, recently extended their trust in the company by choosing SoundCare for their on-hold messaging needs.

The most common reasons new clients cited for choosing SoundCare over the competition are Vericom's clinically approved content library, nearly 25 years' experience exclusively serving the healthcare industry, and commitment to doing all the work for their clients. Vericom's high-touch service model includes free custom messages developed by health writers who make it easy for clients to update their messages. In fact, Vericom clients report spending as little as thirty minutes a month managing their SoundCare programs. These features not only attract new clients, but have contributed to Vericom's stellar client retention rate: more than 50% of Vericom's customers have been with the company for more than 10 years.

"Our people make the difference. We consistently delight our clients with our service and deliver a product that drives ROI and increases referrals," says Bob Boyles, Vericom president. "Clients who sign with us, stay with us."

Clients take full advantage of Vericom's robust, clinically-reviewed audio and visual content libraries. Because of a solid understanding of current healthcare issues, Vericom is able to offer messages that help marketers and providers communicate improvements they have made in response to patient satisfaction scores, provide patient education critical to reducing hospital readmissions, and encourage patients to become more proactive in their own care.  Recent focus groups have validated the effectiveness of the company's health literacy-focused and compassionate messaging at connecting with patients and caregivers and increasing people's trust in their care providers. Vericom continually surveys the healthcare landscape and adds new topics to its content libraries to address emerging issues such as the Affordable Care Act and stays abreast of the latest updates from AHRQ, Joint Commission, the CDC and other clinically credible sources.

"A SoundCare message from one of our first programs prompted a patient to attend a seminar for our medical weight loss program," says Aubrey Hinkson, Senior Marketing Analyst at Georgia Regents Medical Center. " We know people are listening and responding to the calls-to-action we use on SoundCare." SoundCare's power to connect with callers and deliver return on investment has been significant. Many clients routinely track return using "how heard" strategies and become convinced by the results to make SoundCare an integral part of their strategic marketing plans year after year.

ChannelCare digital signage clients also enjoy Vericom's turnkey service model and access to content that educates, soothes, and informs audiences in waiting rooms, cafeterias, and staff and physician lounges. Vericom provides a comprehensive digital signage system that includes hardware, professional installation, software custom-designed for healthcare providers, 24/7/365 service and support, and a content library with thousands of graphically-rich messages in a variety of formats including videos, AP News, weather, and soothing content.

Vericom's ChannelCare® digital signage and SoundCare on-hold messaging enable hospitals, health systems, and physician practices to better promote their service lines, improve patient safety, elevate branding, support health literacy, recruit employees, and increase patient satisfaction. Vericom has been exclusively serving healthcare providers with real-time, turnkey communications solutions for nearly 25 years. Call 800-800-1090, email [email protected], or visit www.vericom.net for more information.

Contact: Kara Tarantino, Director of Marketing, 800-800-1090 

SOURCE Vericom