Hoover Redefines the Industry and Brand with "A NEW GENERATION OF CLEAN"

CHARLOTTE, N.C., Feb. 15, 2017 /PRNewswire/ -- Hoover®, a leading player in the floor care industry for over 100 plus years, announces the launch of the new Hoover®.  The launch will look to build on the brand's heritage and, at the same time, modernize the way Hoover is perceived in the marketplace. Building on a legacy of leadership in the category, Hoover is introducing a series of new product launches with exclusive new technology and advanced design that will strongly appeal to its target audience.

Hoover has continually reimagined the way Americans clean and the new campaign "A New Generation of Clean" builds upon the brand's legacy while addressing the needs of today's active family.  "The launch of the new Hoover brand speaks directly to who we are as a company and is a reflection of the value we bring to our stakeholders around performance, design and innovation," says Gary Scott, President of TTI Floor Care North America. "This will demonstrate our focused approach to deliver long term growth and success in an extremely dynamic, competitive landscape."

One of the most pivotal developments supporting the new launch of the brand has been a breakthrough in responsive design.  Exclusive FloorSense™ Technology can detect a change in floor type and automatically adjust brush roll speed, providing consumers with optimal unit performance. This new feature will make its debut in the launch of the new REACT™ line of upright, stick and robot vacuums, and will continue to be implemented in new products moving into 2018.

Continuing on the path to deliver breakthrough technology and an elevated consumer experience, Hoover has developed the new Hoover App that allows users to customize their cleaning experience. Enabled by Bluetooth connectivity, consumers can conveniently maintain their Hoover vacuums for peak performance and set cleaning controls directly from a smartphone or tablet. The Hoover App is compatible with Quest™ robot vacuums and will be compatible with the new REACT™ vacuums as the industry's only smartphone-connected upright and stick vacuums.

The spring launch of REACT™ sets a new standard for style with product design that is streamlined and tailored for consumer usability.  A sleek new product look, diverse form factors and user-friendly interfaces, combined with intuitive technology, create an elevated experience for consumers that will bring Hoover® to a new level, making the iconic brand the most relevant cleaning brand in the industry.

Hoover® continues to demonstrate its cordless leadership through the introduction of the OnePWR™ battery platform. The new Hoover® battery platform leverages and incorporates the extensive battery expertise of its parent company, Techtronic Industries ("TTI").  This battery technology enhances the cordless experience with premium performance and quality. The OnePWR™ battery platform will be incorporated into multiple products moving forward, providing a dedicated focus and expertise in the cordless category.

The new Hoover launch celebrates the belief of a brand that has built a trusted legacy in the floor care industry. This passion and determination, together with the culture of innovation that Hoover® demonstrates, will lead the company into game-changing territory in upcoming years.

Hoover®
For more than 100 years, Hoover® has designed powerful, easy-to-use products that clean your entire home from floor to ceiling. Our comprehensive line of products includes cordless stick, upright, robot and hand vacuums; and corded upright and canister vacuums, carpet cleaners, hard-floor cleaners and solutions. For more information, visit www.Hoover.com.

CONTACT: Hailie Meyer, 608 385 0141, [email protected]

SOURCE Hoover