Hoover and Dirt Devil Showcase Latest Home-Cleaning Technology at International Housewares Show

GLENWILLOW, Ohio, March 9, 2012 /PRNewswire/ -- As American families are focused on taking care of their homes now more than ever,  Hoover® and Dirt Devil® - America's top brands in home cleaning - are leading the charge with new products and high-tech tools showcased at the 2012 International Housewares Show, taking place March 10-13 in Chicago.

According to recent reports, sales of existing homes are ticking up and home-improvement projects are on the rise.(1)   For families across the country that means taking more time to care for and clean the house themselves, according to Stephanie Begley from TTI Floor Care, the company behind the iconic cleaning brands Hoover and Dirt Devil.

"People are looking for affordable innovations to help them clean and take care of their homes," said Begley.  "As trusted American brands, Hoover and Dirt Devil are excited to offer the latest technology across an array of products to help families clean their homes faster, easier and better than ever before."

From disinfecting steam mops to ultra-lightweight vacuum cleaners to portable hand vacs, Hoover and Dirt Devil use their in-house experts to help families keep their homes fresh and clean.  Harkening to their legacy of cleaning and American roots, all products are designed by U.S. engineers, designers and technicians based at the Ohio company headquarters.  This year the company took the unprecedented move to pull customer service in-house for both Hoover and Dirt Devil brands as well.

"It's important to listen to our customers and work with people one-on-one to continually provide not only the products people want, but the best service to help use them most effectively," said Begley.  "Hoover consistently receives top product ratings, including high marks for quality and reliability."

Hoover. Nobody does it like you.™
At the 2012 International Housewares Show, Hoover is showcasing three products every family needs to help keep their homes fresh and clean.

• The newly re-designed Hoover® TwinTank™ Steam Mop cleans and disinfects the entire home as well as removes everyday dirt and grime. It kills more than 99.99 percent of bacteria, comes with the SteamPlus™ Cleaning Solution that is 100 percent biodegradable, and works well on hardwood, laminate, tile, engineered flooring, vinyl, sealed stone and carpeting with the specialized carpet adaptor.
• For washing carpets and upholstery, the Hoover® MaxExtract® line features technology to make the job quick and easy. The system automatically calculates the best water to detergent ratio, makes it easy to remove dust, water and grime, and provides a fast drying time so you don't have to stay off carpets for hours.  The DualV® nozzle provides suction from edge to edge, sucking up the widest path possible, while the patented SpinScrub® brushes clean all sides of carpet fibers. In addition, the SmartTanks™ System features two tanks for clean and dirty water, so you can easily fill, empty and rinse each tank separately.
• Weighing just 12 pounds, the Hoover® WindTunnel® Air is the most powerful, lightweight, multi-cyclonic, bagless, no-loss-of-suction upright vacuum.  The HEPA Media Filter helps trap 99.97 percent of dust, pollen, pet dander, and dirt, while the patented WindTunnel® technology removes embedded dirt and minimizes blowback or scatter on carpet.

Dirt Devil® Fights Dirty®
From hand vacs to compact uprights, Dirt Devil® is introducing the newest members of its Fight Dirty® line-up for 2012.

• With a powerhouse legacy in hand vacuums, Dirt Devil® continues the tradition with The Gator® 18V Hand Vacuum with detachable brushroll and built-in crevice tool.  All Gator® series hand vacs feature a flip-open dirt cup for easy emptying – which means your hands never have to touch the mess. The power brush roll easily slides off and on allowing easy cleaning transitions from carpet and upholstery to hard services. It's lightweight, cordless, easy to carry, and features smart-charging technology.
• The new UpKeep™ Turbo upright helps fight everyday cleaning needs with simple, smart innovations. Compact, lightweight and easy to maneuver from room to room, the cyclonic technology creates an added level of dirt separation, while the easy empty dirt cup makes for mess-free clean up. On-board tools keep things in one place while the premium stretch hose provides additional reach for stairs, and the 25-foot power cord gives more freedom to move from room to room without having to re-plug. 
• Cleaning can be hands-free with the new Whiskers™ SV Robotic Vacuum. It sweeps and vacuums hard floors with the touch of a button. Simply place in an enclosed area, switch it on, and it does the cleaning for you, moving under furniture, beds, and around obstacles.

For More Information
To learn more about innovative Hoover products visit Hoover.com or connect with us at Facebook.com/Hoover. To learn more about Dirt Devil products, visit DirtDevil.com or connect with us on Facebook.

About Hoover® and Dirt Devil®
From the first Hoover® vacuum launched in 1908 to the Hoover WindTunnel® MAX™ Multi-Cyclonic Bagless Upright in 2011, the Hoover® brand continues a tradition of innovation through  a comprehensive line of floor care products, including lithium-ion battery powered cordless vacuums, full-size, bagged and cyclonic upright and canister vacuums, carpet cleaners, hard-floor cleaners and central  vacuum systems. Dirt Devil® is known for fully featured lightweight, powerful vacuums, available in a signature red color. It derives its heritage with the launch of the first corded handheld vacuum with belt driven brush roll more than 20 years ago, and today offers a full line of vacuums and accessory cleaning products. Part of the TTI Floor Care family, Hoover® and Dirt Devil® appliances and accessories are available at major retailers and independent dealers throughout the United States and Canada.

CONTACT:
Etosha Moh
[email protected]
312-929-0513

(1) Standard & Poor's Household Durables Survey January 2011; Bureau of Labor Statistics February 2012

SOURCE TTI Floor Care North America

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