Honor™ survey calls attention to the growing needs of Boomer Moms

Flowers are nice, but a consumer survey conducted by HONOR™ Home Care finds that many Moms just need help!

"The findings mirror what we are seeing—that there are a growing number of Moms who care for their kids as well as their aging parents," says Sandy Jen, Co-Founder of Honor. "On this Mother's Day, these women, also known as 'Sandwich Generation' caregivers, deserve recognition and a break.  Many of us also balance paid jobs outside the home, and the struggle to make all of the pieces fit together can be overwhelming without some assistance."

• 41% of women and men surveyed struggle with balancing personal and other family commitments while caring for an aging parent.
• 13% lack caregiving skills.
• 9% feel financial strain whether it's missing work or paying for services to help care for Mom & Dad.

(Survey performed by 3rd party and included *450 respondents who were NOT Honor clients.)

This time in life necessitates a delicate balancing act, affecting literally millions of women across America this Mother's Day holiday season. And while there isn't one mold, caregiving most typically affects women in one of three ways:

Mom: The Family Caregiver 

The majority of family care managers are Moms like Vivian B. She coordinates care for her father while balancing children and work. This is a full-time role that has women like Vivian running in multiple directions with little time of their own.

Mom: The Elder Care Recipient

Each and every day, 5,000+ women in the U.S. turn 65.  And on this Mother's Day, most don't need flowers or chocolate – 95% just wish to live in their own homes as they age.  That's what Lili C. wants. (Nearly half of all elder women needing in-home care are parents themselves, and 45% of Honor care recipients, in particular, are Moms.)

Mom: The Care Professional

There are more than 2 million professional caregivers in the US. They make an average of $9.70 hour and more than 50% are on government assistance.  Honor helps and salutes these women, offering them the opportunity for full employment, benefits and stock options to recognize and elevate their essential role.  Many Honor Care Pros are also Moms who are using technology to boost their worth in the industry and create job stability.  (Honor has reduced caregiver turnover to 15% in 12 short months, a rate much lower than the industry average of 65%.)

"The bottom line is we need to pay more attention to supporting and managing the needs of these exceptional women who both manage and receive support. The offer of love and care on both sides of the equation may be the greatest gift we can give this Mother's Day season."

About Honor

San Francisco-based Honor, launched in spring 2015, is the home-care solution that helps older adults continue to live and age in their own homes with greater joy, comfort, and grace. Honor provides high quality on-demand care in as little as 2 hours. For more information, please visit joinhonor.com.

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Press Assets:
http://bit.ly/HonorPressKit

Honor Press Contacts:
Sue Kwon
[email protected]
415-515-2508

Jamie Douglas
[email protected]
310-363-2772

Photo - http://photos.prnewswire.com/prnh/20160504/363731

SOURCE Honor

Related Links

http://www.joinhonor.com