Home Textiles Market Size in US is set to grow by USD 6.31 billion from 2024-2028, Increased consumer spending on household decor and furnishing boost the market, Technavio

NEW YORK, May 31, 2024 /PRNewswire/ -- The home textiles market size in US is estimated to grow by USD 6.31 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  5.17%  during the forecast period. 

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Market Driver

The US home textiles market is experiencing growth due to the rising demand for eco-friendly products. Factors such as the impact of deforestation on climate change and toxic finishes on indoor air quality have driven manufacturers like Greenland Home Fashions and American Textile Co. to produce eco-friendly textiles. These textiles are made from plant-based fibers, free of pesticides, chemicals, and fertilizers.

Manufacturers avoid using toxic dyes, such as pentachlorophenol, and instead use eco-labels to signify their commitment to sustainability. Consumers are increasingly seeking out these eco-labels when purchasing home textiles, including carpets, bedspreads, rugs, and towels. This trend is expected to continue fueling the growth of the US home textiles market. 

The home textiles market in the US is experiencing significant growth, with a focus on comfort and functionality. Decorative and functional pieces, such as curtains, throws, and pillows, are in high demand. Furnishings made from materials like microfiber, velvet, and shag are popular trends. Decorative accents, like fringe and tassels, add style to any room.

Consumers are also seeking eco-friendly and sustainable options, such as organic cotton and recycled materials. Additionally, technology is playing a role in home textiles, with heating and cooling fabrics gaining popularity. Overall, the home textiles market is thriving, with a strong focus on comfort, style, and sustainability. 

Market Challenges

• The home textiles market in the US is experiencing increased manufacturing costs due to rising prices of superior quality raw materials like cotton and silk. Vendors are responding by selling products at higher prices to cover costs, which may limit consumer purchases.
• Raw material price volatility is also influenced by unusual weather conditions that hinder cotton growth and increase prices. These factors may negatively impact market growth during the forecast period, causing price uncertainty for home textile products.
• The Home Textiles market in the US faces several challenges. Decorative and functional fibers are essential for this industry. However, the cost of raw materials like fungus-resistant and decorative fibers can be high. Additionally, the competition from countries with lower labor costs is a significant challenge. Consumers seek innovative and sustainable home textile solutions.
• Therefore, companies must invest in research and development to create new and eco-friendly products. Furthermore, the trend towards customization and personalization requires flexible manufacturing processes. Lastly, the increasing popularity of online shopping platforms necessitates a strong digital presence. Overall, the Home Textiles industry in the US must navigate these challenges to remain competitive and meet evolving consumer demands.

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Segment Overview 

1. Distribution Channel
• 1.1 Offline
• 1.2 Online
2. Product 
• 2.1 Bedroom linen
• 2.2 Bathroom linen
• 2.3 Carpets and floor covering
• 2.4 Kitchen linen
• 2.5 Curtains and drapes
3. Material 
• 3.1 Polyester
• 3.2 Cotton
• 3.3 Silk
• 3.4 Wool
• 3.5 Others
4. Geography 
• 4.1 North America

1.1 Offline-  The home textiles market in the US is primarily driven by retail formats including specialty stores, hypermarkets, department stores, convenience stores, supermarkets, and warehouse clubs. These channels offer a wide range of home textile items such as bath linen, kitchen linen, kitchen accessories, bed linen, bedspreads, and curtains in various sizes, styles, designs, colors, and brands. Personalization is a growing trend, increasing demand. Consumer preference for physical product examination and reliability of retail stores will continue to fuel market growth during the forecast period.

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Research Analysis

Economic uncertainty and supply chain disruptions are delaying non-essential purchases, particularly in home renovation and interior design. With fluctuating disposable incomes and fashion sensitivity, demand for luxury and safety-compliant furnishing fabrics and modern furniture is shifting towards e-commerce platforms, affecting offline retail and distribution processes in the hospitality sector.

Market Research Overview

The Home Textiles Market in the US is a significant sector within the broader textile industry. This market encompasses a wide range of products, including bedding, table linen, bath textiles, and decorative accessories. The market is driven by various factors, such as increasing consumer awareness of the importance of comfort and aesthetics in the home, growing trends towards sustainable and eco-friendly textiles, and the influence of cultural and lifestyle trends.

The market is also subject to economic conditions, consumer preferences, and technological advancements. Producers and suppliers of home textiles in the US face challenges such as increasing competition, fluctuating raw material prices, and changing consumer demands. Despite these challenges, the market continues to grow, driven by innovation, consumer demand, and the expanding home furnishings industry.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Distribution Channel
• Offline
• Online
• Product
• Bedroom Linen
• Bathroom Linen
• Carpets And Floor Covering
• Kitchen Linen
• Curtains And Drapes
• Material
• Polyester
• Cotton
• Silk
• Wool
• Others
• Geography
• North America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio

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