Home Bakers Encouraged to Share Their Baking Stories In The Pillsbury® People Essay Contest

One Lucky Winner to Receive $10,000 Towards a Dream Kitchen

News provided by

Sep 20, 2010, 01:00 ET

ORRVILLE, Ohio, Sept. 20 /PRNewswire/ -- How does your family indulge in delicious home baked dessert? Is it the aroma of fresh baked fudgy brownies or do cupcakes rise to the occasion? Perhaps family inspiration for baking is more than a sweet indulgence. According to primary research by The J.M. Smucker Company, the two top reasons for baking at home are relaxing and sharing treats with others*. Whatever the motivation, the makers of Pillsbury® baking products want to celebrate all the reasons for baking in the Pillsbury People Essay Contest and offer a chance to win $10,000 to turn your kitchen into a baker's dream.

From September 20, 2010 through December 20, 2010, fans of Pillsbury baking mixes, frostings and flours can visit www.pillsburybaking.com to submit a short story of 250 words or less about why they love baking and why they consider themselves 'Pillsbury People'.

"We hope the Pillsbury People Essay Contest inspires home bakers to proudly share their homemade memories and special baking stories," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "We look forward to hearing all the ways families around the country have come to be 'Pillsbury People.'"

To help consumers get started, Pillsbury offers a variety of delicious baking products for fun and convenience in the kitchen. New products include Caramel and Raspberry-filled Pillsbury Brownie Minis™ Brownie Mixes, Pillsbury Cookie Mixes in new Snickerdoodle and Oatmeal Chocolate Chunk varieties, plus seasonal Funfetti® Cookie Mixes. Additionally, for professional looking results in a flash, Pillsbury will introduce three limited-edition colors to their line of Pillsbury Easy Frost™ No-Fuss Frostings with vanilla-flavored orange Pillsbury Easy Frost Halloween No-Fuss Frosting; green Pillsbury Easy Frost Holiday No-Fuss Frosting; and pink Pillsbury Easy Frost Valentine's No-Fuss Frosting.

The Pillsbury People Essay Contest is open to legal residents of the 50 United States and D.C., 18 years of age and older. Void where prohibited. For Official Rules and complete entry details visit www.pillsburybaking.com.

*The J.M. Smucker Company Primary Research, 2008

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments. Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license.

SOURCE The J.M. Smucker Company