H&M Introduces Newest Members To Their Sustainable Material Family: Recycled Cashmere And Velvet Made From Recycled Polyester

New Materials Make Debut at Luncheon Co-Hosted by Susan Rockefeller

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Sep 21, 2018, 11:51 ET

NEW YORK, Sept. 21, 2018 /PRNewswire/ -- On Thursday, September 20^th, H&M celebrated its first ever fall/winter Conscious Exclusive collection with an intimate luncheon co-hosted by longstanding environmentalist Susan Rockefeller. Kate Young, Athena Calderone and Brianna Lance came together alongside other sustainably minded guests such as Barbara Burchfield and Lauren Singer to view the new collection set amidst the scenic surroundings of Stone Barns Center for Food and Agriculture and Blue Hill at Stone Barns. The new collection, which introduces recycled cashmere and velvet made from recycled polyester, will be available exclusively at hm.com beginning Thursday, September 27^th.

Brianna Lance, Athena Calderone and May Kwok

The new capsule, which is inspired by the life and journey of a lost fragment of ancient tapestry, marks the eighth Conscious Exclusive collection overall but is the first time a Conscious Exclusive collection will be available in the fall. Over thirty garments and accessories, all made from sustainable materials, were developed. The collection introduces two brand new materials of recycled cashmere and velvet made from recycled polyester featured in items such as a floor sweeping coat and a tailored wide leg pant.

The intimate event featured a meal sourced from the surrounding fields and pastures. Guests were then invited to a sustainably curated Farmer's Market with featured product from brands such as H&M, FEED, Mother Dirt, Package Free Shop, and Stone Barns Center. The gathering brought together eco-minded pioneers to show that there is no competition when it comes to a more sustainable fashion future.

H&M and sustainability advocate Susan Rockefeller partnered together to curate the details of the event which also closely aligns with Musings, a curated cross-category sustainable idea and innovation platform founded by Susan. Coming together was only natural, as both are leaders at addressing and finding solutions for a more sustainable fashion future.

Offering fashion that makes people look and feel good is a core part of H&M's business concept of fashion and quality at the best price in a sustainable way. Looking to the future, H&M has big goals in sustainable fashion including; only using Organic or Recycled Cotton by 2020, only selling products made from sustainable or recycled materials by 2030 and to be climate positive across their entire value chain by 2040. H&M believes in a sustainable fashion future and leading the change to get there.

For images from the event, please click here.
For more information about H&M Sustainability efforts, please click here.
For more information on Susan Rockefeller's Musings, please click here.

#HMCONSCIOUSEXCLUSIVE

About H&M:
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, Cheap Monday, & Other Stories, H&M Home and ARKET as well as Afound. The H&M group has 47 online markets and more than 4,800 stores in 69 markets including franchise markets. In 2017, sales including VAT were SEK 232 billion. The number of employees amounts to more than 171,000. For further information, visit about.hm.com.

For more information please contact:
Emily Scarlett
[email protected]
(646) 336-3200
H&M, 110 5^th Ave.
New York, NY 10011

SOURCE H&M