Hispanic Celebrity Chef Pepin Adds New Flavor to 2nd Annual Rumba® Meats Sweepstakes

WICHITA, Kan., Oct. 27, 2011 /PRNewswire/ -- Hispanic celebrity chef and cultural icon Chef Pepin is this year's spokesperson for Cargill's second annual Rumba® meats brand on-pack sweepstakes promotion – "Warmth of Home" or "Calor de Hogar" – which is timed around the holidays when specialty meat consumption is at its highest.

Rumba® meats partnered with Chef Pepin to leverage his Latin-influenced culinary talents and create new, flavorful spins on Hispanic dishes featuring Rumba® products.  Recipes he created include Menudo, Beef Tongue in Red Wine Sauce, and Pork Neckbone Stew.  Pepin will personally share his recipes with consumers at in-store cooking demonstrations in select markets as well as make them available on the Rumba® meats website.  Consumers will also have the opportunity to sample Pepin's menudo recipe by attending Rumba® meats food truck events in select markets.

"My priority is to preserve and broaden mass appeal for Latin cuisine and culture by making our traditional dishes easy, affordable, delicious and healthier," said Chef Pepin.  "Rumba® Meats allows me to do all of this with some of the best specialty meats resulting in mouth-watering dishes."

The sweepstakes gives consumers a chance to win a $10,000 grand prize, one of 20 $500 prizes, or one of 80 free Rumba® products.  Consumers can enter during the promotional period from October 17, 2011 through January 15, 2012 by texting, entering online at www.rumbameats.com, or visiting us on Facebook at www.facebook.com/rumbameats.

To help build awareness of the sweepstakes among consumers and drive traffic to retail customers, Chef Pepin is appearing in news media interviews, radio ads, outdoor advertising, in-store events, point-of-sale signage and online initiatives.

"The Rumba® meats team is thrilled to continue the holiday promotion not only for consumers but for our retail customers as well," said Rumba® meats Brand Manager Uzma Powell.  "The holiday season is typically a significant time for consumers to buy Rumba® meats since they are commonly used in many traditional holiday meals.  We believe that adding Chef Pepin to the promotion will drive additional traffic to our customers' stores."

About Rumba® meats

Cargill founded the Rumba® meats brand in 2007 as a line of food products that meet the unique needs of multicultural consumers. The product line currently includes 33 fresh, never frozen beef and pork meat cuts that are an integral part of the traditions and cultures of multicultural consumers (including Hispanic, African American and Asian populations). Rumba® products are available in more than 5,000 mainstream and independent grocery stores and retailers nationwide. For more information, visit www.rumbameats.com or www.facebook.com/rumbameats.

About Cargill

Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services.  Founded in 1865, the privately held company employs 138,000 people in 63 countries.  Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business.  For more information, visit www.cargill.com.

SOURCE Cargill

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