Hiro Sake Makes Official Debut in U.S. With Launch of First Premium Japanese Sake You Can Order by Name

NEW YORK, Sept. 19, 2011 /PRNewswire/ -- Hiro Sake, a new, premium spirit imported from Japan, (www.hirosake.com), today announced the official launch of its new company and first-ever Japanese Sake you can call by name.

After spending years traveling the globe, seasoned, spirit executive, Carlos Arana and his team, were in pursuit of developing the perfect Sake, Hiro Sake. It makes its debut in the U.S. market beginning with distribution in exclusive restaurants and select retailers across the New York City metropolitan area.

Hiro Sake, a new line of premium, hand-crafted Japanese Sakes: Junmai Sake (Hiro Red), and Junmai Ginjo Sake (Hiro Blue), combines innovation and authenticity to deliver an enjoyable, flavorful experience – ultimately changing the way people drink Sake.

Because the new spirit can be enjoyed simply on its own, paired with different cuisines or served in creative cocktails, food aficionados, gourmet enthusiasts and consumers alike will develop a fine appreciation for Hiro Sake's extreme versatility and sophistication.

Hiro Sake is inspired by Hiroemon Takeda, renowned Samurai and Sake Connoisseur, who more than 200 years ago worked with some of the most highly-respected and skilled master brewers to develop his own Japanese Sake. The master brewers are considered the best artists in their craft, on a par with poets and musicians.

Brewed from golden rice fields and water from the subterranean riverbeds, skirting the Miomote River in Murakami, Junmai Sake and Junmai Ginjo Sake, bridge the heritage of the past with the way we drink today by delivering refreshing, light flavors and extreme versatility that merge cultural authenticity with contemporary style to appeal to today's consumer.

Traditionally brewed and served warm, Junmai Sake (Hiro Red) is the perfect complement to any Japanese dish and will appeal to your earthly senses. Peppered pear and banana aromas will stimulate your senses as you end with a well-rounded, elegant finish. The suggested retail price is: $29.99.

Junmai Ginjo Sake (Hiro Blue) is also a new, super premium Japanese Sake inspired by the ancient recipe of Takeda, that features delicate vanilla maple nut fudge and spicy pear custard aromas with fresh, banana undertones that can be enjoyed chilled, over ice or in your favorite cocktail. The suggested retail price is $39.99.

"We've spent years developing a Sake that is unlike any other and we are very excited to launch our new line of premium Sake to select retailers and restaurants across New York City.  We have also been very selective in our decision-making process as to protect the integrity and quality of our products," said Hiro Sake's Founder/CEO, Carlos Arana.

Japanese Sake is typically considered the traditional rice "wine" of Japan, the fermentation process used to produce Japanese Sake more closely resembles beer production.

Japanese Sake dates back to more than 2,000 years ago, even before the first Japanese written books were ever recorded.  Japanese Sake is now a world beverage. October 1st has been designated as the official Japanese Sake Day!

For more information on Hiro Sake and to access delicious recipes that allow you to create your own Sake cocktails, please visit: www.hirosake.com.

SOURCE Hiro Sake

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