Hinge Authors Book on How to Create Industry Experts through Thought Leadership Marketing and Why Every Professional Services Firm Should Care

RESTON, Va., Sept. 8, 2014 /PRNewswire/ -- Hinge, a national leader in branding and marketing for professional services, announced today that it has published a groundbreaking book titled The Visible Expert^SM written by Elizabeth Harr, Sylvia S. Montgomery, CPSM and Lee Frederiksen, Ph.D.

In this new book, readers will learn why having a Visible Expert status can attract more leads and help a professional services firm grow faster. Based on a systematic, quantifiable study of 130 Visible Experts and 1,028 professional services buyers conducted by the Hinge Research Institute, this book looks at tools and techniques needed to build reputation through thought leadership marketing and ascend to prominence. Included are interviews with real Visible Experts who have taken their expertise to the highest level.

In the first and largest study of its kind, five industry groups were examined:          

• Architecture/Engineering/Construction;
• Marketing/Communications;
• Management Consulting;
• Accounting/Finance;
• Technology

"We found that most Visible Experts use similar tactics to get to the top. However, a subset we studied, which we call Fast Trackers, reached the top much more quickly than other Visible Experts," said Lee Frederiksen, PhD and managing partner at Hinge. "That process is replicable, and this book will show you how to do it.

The research also examined how buyers find Visible Experts. Asking friends or colleagues is most frequent, however, online is most important. Over 30% find Visible Experts online through search engine visibility, reading online reviews, through webinars, blogs, LinkedIn, Twitter, Google+ and Facebook.

The book reveals that industry experts in professional services can experience significant benefits by developing Visible Experts, including growth, brand building, and profits.

The Visible Expert is available online on Amazon. A complimentary copy can also be downloaded here. A blog series highlighting interviews with Visible Experts is available here.

About Hinge
Hinge, a national leader in branding and marketing for professional services builds high growth, high valuation professional services brands. Hinge offerings include client perception research, brand strategy development, website development, creative services, online marketing, online video, and outsourced marketing services. Hinge staff authored Inside the Buyer's Brain: How to Turn Buyer's into Believers and Online Marketing for Professional Services.

SOURCE Hinge

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