Hinge Authors Book on How the Online Marketing Revolution is Affecting Professional Service Firms

RESTON, Va., Sept. 5, 2012 /PRNewswire/ -- Hinge, a national leader in branding and marketing for professional services, announced today that it has published a groundbreaking book titled Online Marketing for Professional Services written by Lee W. Frederiksen, Ph.D., Sean T. McVey, Sylvia Montgomery, CPSM and Aaron E. Taylor.

Readers will gain knowledge about the changing landscape of the online marketing revolution and its profound impact on a firm's growth. Based on primary research of over 500 professional services firm senior executives, this book offers practical advice, and examples of professional service firms using online marketing today to grow their businesses.  As part of the original marketing research, the authors investigated 500 firms with an average of 319 employees and almost $54 million in revenue.  The sample included:

• Architecture/Engineering/Construction;
• Marketing/Communications;
• Management Consulting;
• Accounting/Finance;
• Technology Services

"Our research reveals that new, Internet-enabled technologies are challenging old assumptions about the way businesses buy professional services. While the personal referral — the longtime staple of professional services marketing — will always be important to business development, new forces are eating away at its dominance. Social media, content marketing and especially online search are turning marketing on its head," said Lee Frederiksen, Ph.D. and managing partner at Hinge.

"Readers will learn that 77% of professional services firms generate new business leads online and firms that generate 40% or more of leads online grow 4 times faster. Clearly, high growth firms generate more leads online and as online lead generation rises, so does profitability,"  said Dr. Frederiksen.

In addition to identifying the most effective online marketing techniques,—search engine optimization (SEO), web analytics and content—the book provides guidelines to help readers prioritize their online marketing efforts.

The book is available on Amazon and can be downloaded from the Hinge website.

About Hinge

Hinge, a national leader in branding and marketing for professional services builds high growth, high valuation professional services brands. Clients range from management consulting and technology firms to architecture, engineering and construction (A/E/C), accounting and finance, and government contracting service firms. Hinge offers client research, brand strategy development, website development, creative services, online marketing, online video, lead generation and outsourced marketing services. Hinge staff authored Spiraling Up: How to Build a High Growth, High Valuation Professional Services Firm.

Contact:
Sylvia Montgomery
Hinge
(571) 238-5378
[email protected]

SOURCE Hinge

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED