High-Tech BtoB Marketing Firm Arketi Group Chosen by Stonesoft for Automated Lead Nurturing

Arketi to design lead nurturing programs to facilitate compelling prospect engagement

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Apr 12, 2010, 05:30 ET

ATLANTA, April 12 /PRNewswire/ -- High-tech business-to-business PR and marketing firm Arketi Group (www.arketi.com) announced today it has been selected by Stonesoft, a global provider of proven, innovative network security solutions, to assist with the company's automated lead nurturing initiatives.

"Arketi has proven experience in helping BtoB companies nurture leads through innovative and impactful marketing campaigns," said Laurie Douglas, vice president of marketing for Stonesoft Americas. "Arketi has been instrumental in helping us revaluate our lead nurturing efforts and leverage cutting-edge marketing automation technology to better engage our customers and prospects."

Stonesoft is a global provider of proven, next generation solutions that simplify network security management. Stonesoft pioneered the highly successful and market leading StoneBeat high availability solutions in the 1990s.

Recognizing the importance of nurturing prospects to drive leads, Stonesoft tapped Arketi to implement an automated lead nurturing process, leveraging a marketing automation solution from Pardot. As part of the engagement, Arketi will be working to promote Stonesoft's newest product, StoneGate NextGen Firewall.

"No longer is the focus solely on driving leads, but rather developing relationships with prospects to identify their preferences and, more importantly, pinpointing their position in the buying cycle," said Micky Long, vice president of Arketi Group. "Considering strategic components such as segmentation, buying cycles and content type enables companies to better tailor messaging that drives action."

This announcement comes on the heels of Arketi earning a coveted spot on the prestigious BtoB Top Agencies of 2010 list for the third consecutive year, and the release of its CMO Roundtable white paper The Outlook for Business-to-Business Technology Marketing in 2010, available free at www.arketi.com/cmowhitepaper.

To view the interactive social media release, visit http://pitch.pe/56600.

About Arketi Group

Arketi Group is a public relations (PR) and marketing firm that helps business-to-business (B2B) technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi's core belief is that marketing generates revenue. Clients benefiting from this approach to B2B marketing include Cbeyond, GMT Corporation, Numerex, OB10, Sage and Xerox Mortgage Services. For more information, call 404-929-0091 ext. 202 or visit www.arketi.com.

Media Contact

Mousa Ackall

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SOURCE Arketi Group