Brand also reveals 2024 Color of the Year, Persimmon, an earthy terracotta with tangerine tones
CLEVELAND, Aug. 14, 2023 /PRNewswire/ -- Today, HGTV Home® by Sherwin-Williams unveils its 2024 Color Collection of the Year, Renewed Comfort, and the distinguished 2024 Color of the Year, Persimmon, curated by HGTV Home® by Sherwin-Williams Color Marketing Manager, Ashley Banbury. The Renewed Comfort Color Collection is composed of shades that embody tranquility, comfort and rejuvenation.
HGTV Home by Sherwin-Williams 2024 Color of the Year, Persimmon (HGSW6339)
Colors from this year’s Renewed Comfort Color Collection complement trending, eclectic design elements with timeless, minimalistic décor.
Available exclusively at Lowe’s stores nationwide and on Lowes.com, the designer-inspired Color Collection of the Year includes 10 refreshing colors to create that reveal-worthy moment that HGTV fans dream of.
Mix and match expertly coordinated colors to showcase unique personal style while bringing soft, renewed comfort into the home.
Available exclusively at Lowe's stores nationwide and on Lowes.com, the designer-inspired 2024 Color Collection of the Year includes 10 refreshing neutrals combined with gentle, bright shades that create a new twist on traditional color combinations. Persimmon, the 2024 Color of the Year, brings a sense of comfort into the home with natural hues to soften the space. Customers can mix and match shades from the Color Collection to make a statement, giving space to feel renewed with comfort.
"The Renewed Comfort Color Collection is restful and restorative with an expressive touch to showcase unique personal style – bringing a sense of comfort into the home with a new, refreshed outlook," Banbury says. "The shades in our 2024 Color Collection of the Year feel familiar and dependable, yet versatile, with the ability to be reshuffled to create a custom look for your home."
The 2024 Color of the Year and Color Collection of the Year
2024 Color of the Year, Persimmon (HGSW6339): Persimmon is a grounded earthy terracotta shade that feels energetic and refreshing. Persimmon's warm, earthy elements add an uplifting personal touch to the home. "Persimmon balances the energy of tangerine with grounded neutral undertones, making it perfect for spaces like living rooms and kitchens as it promotes positive relationships and conversation. The beautiful shade helps rejuvenate a space while bringing unique design visions to life," Banbury says.
2024 Color Collection of the Year, Renewed Comfort: The 2024 Color Collection of the Year is comfortable and soft with a balance of vibrancy. It allows DIYers and professionals alike to fully embrace a unique style. Whether you find comfort in simplicity and minimalism, or eccentricity and whimsy, color experts have thoughtfully matched each color to offer a collection that is customizable, versatile and timeless.
Persimmon (HGSW6339) – Terracotta with tangerine tones – energetic and earthy
Dark Auburn (HGSW6034) – Dark red with warm undertones – moody and comforting
Pearly White (HGSW7009) –Crisp white with hints of beige – bright and clean
Cyberspace (HGSW7076) – Deep gray with deep blue undertones – luxurious and bold
Softer Tan (HGSW6141) – Light neutral tan with warm golden tones – soft and warm
Friendly Yellow (HGSW6680) – Airy yellow with warm undertones – mellow and light
Utaupeia (HGSW9088) – Sleek brown with warm tones – modern and restorative
Stardew (HGSW9138) – Pastel blue with cool tones – subtle and soothing
Oakmoss (HGSW6180) – Deep moss green with cool undertones – velvety and majestic
Waterloo (HGSW9141) – Deep blue with cool undertones – mysterious and rich
Ways to Use Our 2024 Color Collection of the Year
Color is becoming the main accessory in the home. Mix and match the expertly coordinated uplifting and traditional shades of the Renewed Comfort Color Collection to bring a unique, personal touch to your space while bringing soft, renewed comfort into the home.
Exterior
Extend your home's color palette to the exterior with a balance of deep and uplifting hues. A colorful front door painted in Persimmon (HGSW6339) or Friendly Yellow (HGSW6680) makes a statement and brings attention to the focal point of the home's exterior.
Bathroom
Warm hues like Softer Tan (HGSW6141) are perfect for bathroom spaces as they create a bright space that is uplifting, embracing natural light and establishing a space to relax and unwind.
Dining Room
Fresh sky blues like Stardew (HGSW9138) in dining room spaces balance a traditional and chic look, perfect for displaying large pieces of artwork.
Built-Ins
Highlight custom bar nooks, cabinets and built-ins with bold shades like Oakmoss (HGSW6180) and Cyberspace (HGSW7076), creating a beautiful backdrop for entertaining and to display personal décor pieces in a charming way.
Basement
Using dark hues like Dark Auburn (HGSW6034), Waterloo (HGSW9141) or Cyberspace (HGSW7076) in basement spaces can trick the eye into thinking walls are larger and more expansive.
Bedroom
The bedroom should feel restorative. Brown hues like Utaupeia (HGSW9088) create comfort while bringing a level of sophistication.
The HGTV Home by Sherwin-Williams 2024 Color Collection of the Year is available now exclusively at Lowe's stores nationwide and on Lowes.com. For more information on the HGTV Home® by Sherwin-Williams 2024 Color Collection of the Year, please visit: www.hgtvhomebysherwinwilliams.com/en/colors/2024-color-collection-of-the-year.
About HGTV Home® by Sherwin-Williams HGTV Home by Sherwin-Williams launched in 2011, uniting the design expertise of HGTV and the legendary quality of Sherwin-Williams paints. HGTV Home by Sherwin-Williams delivers premium paints and designer-curated Color Collections that can be mixed and matched in any combination to create whole-home harmony and bring design dreams to life. Available exclusively at Lowe's. For more information, visit hgtvhomebysherwinwilliams.com.
About Sherwin-Williams Consumer Brands Group Sherwin-Williams Consumer Brands Group offers innovative products to meet customers' paint and coating needs. The Consumer Brands Group manufactures products under well-known brands such as Valspar®, HGTV Home® by Sherwin-Williams, Purdy®, Krylon®, Minwax®, Thompson's® Water Seal®, Cabot® and many more. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information, visit Sherwin.com.
About Warner Bros. Discovery Global Consumer Products Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About HGTV HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 78 million U.S. households; a website, HGTV.com, that attracts an average of 9.7 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home® consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Lowe's Lowe's Companies, Inc. is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
SOURCE HGTV Home® by Sherwin-Williams
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