Hershey Announces a Sweet Surprise For Chocolate Lovers With Launch of Hershey's Simple Pleasures Chocolates

Delicious New Creme Filled Chocolates Hit Store Shelves

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Jun 07, 2012, 09:55 ET

HERSHEY, Pa., June 7, 2012 /PRNewswire/ -- The Hershey Company (NYSE: HSY) announced the launch of Hershey's® Simple Pleasures® chocolates – delicious, smooth and creamy chocolates with 30 percent less fat compared to the average of the leading milk chocolates.

"We know people love chocolate and want to live a balanced lifestyle," said brand spokeswoman, Anna Lingeris. "With Hershey's Simple Pleasures chocolates, our goal is to give chocolate lovers a reason to celebrate because they can finally have it all … delicious chocolate they can feel great about loving."

Made using the highest-quality ingredients, Hershey's Simple Pleasures chocolates have a smooth chocolate outside with a rich creme-filled center. They are available in three varieties, Milk Chocolate with Chocolate Creme, Dark Chocolate with Chocolate Creme, and Milk Chocolate with Vanilla Creme and are individually wrapped for easy portion control in 24-count 5.6 oz. bags. Hershey's Simple Pleasures chocolates are now available in mass retailers and drug stores nationwide.

The first new brand from Hershey since 2007, Hershey's Simple Pleasures chocolates will have strong brand support with dedicated advertising launching in July as well as a strong digital media presence.

Fans can visit the Hershey's Simple Pleasures chocolates website (www.hersheyssimplepleasures.com) to learn more.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 12,000 employees. With revenues of nearly $6 billion, Hershey offers confectionery products under more than 25 brand names, including such iconic brands as Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. Hershey also offers premium and artisan chocolate products under such brands as Scharffen Berger and Dagoba through the Artisan Confections Company, a wholly owned subsidiary. The company is focused on growing its presence in key international markets such as China and Mexico while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company's global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company's success.

SOURCE The Hershey Company