Herman Miller and Design Within Reach (DWR) Bring 3D Product Visualization to Retail Sites

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Nov 07, 2023, 09:00 ET

3D product configurators by 3D Cloud™ by Marxent unlock limitless opportunities for customers

ST PETERSBURG, Fla., Nov. 7, 2023 /PRNewswire/ -- Today, 3D Cloud by Marxent, the leader in 3D e-commerce for furniture and home improvement, and Herman Miller and Design Within Reach (DWR) announced the launch of 3D product configurators for several products on their North American retail websites.

3D product configurators powered by 3D Cloud by Marxent are now available on store.hermanmiller.com and DWR.com. Configure the Aeron Chair, Sayl Gaming Chair, Embody Chair, and many more performance seating products.

Consumers can now visually configure the Sayl Gaming Chair in 360-degree 3D on DWR.com. 3D product configurators powered by 3D Cloud by Marxent offer shoppers complete creative control without requiring catalog knowledge.

After a successful launch in the contract space, 3D Cloud by Marxent's 3D product configurators have been rolled out on store.hermanmiller.com and DWR.com for top-performance seating products, changing the way that customers interact with the brands. Configurators are available for the following products with more on the way: Aeron Chair, Aeron Gaming Chair, Cosm Chair, Embody Chair, Embody Gaming Chair, Lino Chair, Mirra 2 Chair, Sayl Chair, Sayl Gaming Chair, Setu Chair, and Verus Chair.

"At MillerKnoll, we are constantly enhancing our digitally-enabled customer experiences," said Ben Groom, Chief Technology Officer at MillerKnoll. "With 3D Cloud by Marxent, we leveraged 3D product configurators to build a more immersive and interactive shopping experience for our customers, which has already generated a significant spike in conversion rates."

"The successful integration of 3D Cloud Product Configurators on Herman Miller and DWR retail websites demonstrates the scalability of our 'build 3D content once, use everywhere' approach," said Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent. "Herman Miller is a global brand and design leader with products that offer extensive customization options. They also have several distribution channels that each offer unique subsets of options. 3D Cloud makes it possible to deliver the right configurations to the right audiences efficiently and at scale. We are thrilled to support Herman Miller and DWR's mission to elevate the online furniture shopping experience."

Customers, designers, and trade professionals can now use the self-service product configuration tool to visualize every possible combination, get accurate pricing as they design, download images at any stage in the process, and easily share everything with friends, family, and clients. Working either at home or in-store with a sales colleague, the configurators empower customers to co-create their ideal pieces, elevating their shopping journey with self-service customization options and interactivity.

"Homeowners and interior designers expect easy-to-use tools that allow them to bring to life the unique spaces they want to create. These 3D product configurators give them creative control without requiring catalog knowledge – and that is invaluable," said Groom.

"Herman Miller and DWR have built efficiency, precision, and elegance into every facet of their operations. The way they approach 3D is no different," said Besecker. "We've worked in close collaboration with their talented team to bring this best-in-class solution to the world. A heartfelt thank you to all of those involved in turning MillerKnoll's vision for 3D product configuration into reality."

In the coming weeks, the companies will introduce augmented reality (AR) capabilities for all live configurators on Herman Miller and DWR sites, across audiences.

About MillerKnoll
MillerKnoll is a collective of dynamic brands that comes together to design the world we live in. The MillerKnoll brand portfolio includes Herman Miller, Knoll, Colebrook Bosson Saunders, DatesWeiser, Design Within Reach, Edelman, Geiger, HAY, Holly Hunt, Knoll Textiles, Maharam, Muuto, NaughtOne, and Spinneybeck|FilzFelt. MillerKnoll is an unparalleled platform that redefines modern for the 21st century by building a more sustainable, equitable, and beautiful future for all.

About Design Within Reach
Design Within Reach is your source for modern living. Founded in 1998 with a mission to provide access to the best in authentic design, the company curates classics from design icons and cultivates next generation talent to deliver an evolving breadth of product that can only be found at DWR. With a solution-oriented approach, the company offers the expertise and services needed to support the way people live today. Headquartered in Stamford, Conn., DWR sells its furniture and accessories to residential and commercial customers through retail studios in North America, via the web at dwr.com, by phone at 1.800.944.2233. Design Within Reach, Inc., is part of the MillerKnoll collective.

About Herman Miller
Over the last century, Herman Miller has been guided by a commitment to problem-solving designs that inspire the best in people. Along the way, Herman Miller has forged critical relationships with the most visionary designers of the day, from mid-century greats like George Nelson, the Eames Office, and Isamu Noguchi, to research-oriented visionaries like Robert Propst and Bill Stumpf—and with today's groundbreaking studios like Industrial Facility and Studio 7.5. From the birth of ergonomic furniture to manufacturing some of the twentieth century's most iconic pieces, Herman Miller has pioneered original, timeless design that makes an enduring impact, while building a lasting legacy of design, innovation, and social good. Herman Miller is a part of MillerKnoll, a collective of dynamic brands that comes together to design the world we live in. For more information, visit hermanmiller.com/about.

About 3D Cloud by Marxent
3D Cloud by Marxent is the 3D product experience platform and global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud by Marxent has offices in Miamisburg, Ohio; St. Petersburg, Florida; London, England; and Auckland, New Zealand. Clients include a major U.S.-based home improvement retailer, Kingfisher plc, PlaceMakers, Mico, Kinsman, Macy's, Ashley, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3DCloud.com.

SOURCE 3D Cloud by Marxent