Hennessy Continues Its Commitment To Latino Culture With A Celebration Of Music, Art And Cuisine In Time For The Biggest Night In Latin Music

Latin America - español

Luxury Cognac Brand Hennessy Partners with Inventive Latino Artists in Miami

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Apr 25, 2013, 09:00 ET

NEW YORK, April 25, 2013 /PRNewswire/ -- Hennessy, the number one selling Cognac brand in the world, is celebrating its successful "Wild Rabbit" campaign alongside some of the top talent in Latin culture. Centered on the notion that true greatness is reserved for those who have reached a level of mastery yet still push the limits of their potential, the "Wild Rabbit" program draws parallels among the journeys of leading icons in various fields and the paths being forged by Hennessy aficionados. On the biggest night of Latin music in Miami, Hennessy is celebrating Latin arts and culture with Panamanian hip-hop duo Los Rakas, the "godfather of Nuevo Latino cuisine" Chef Douglas Rodriguez and visual artist Miguel Paredes and their quests to never stop, never settle.

"Our commitment to Hispanic culture is part of our long-standing history with the community and bringing leaders in the arts to the spotlight," said Manny Gonzalez, multicultural marketing director, Hennessy. "This night of music celebrates Latinos who go above and beyond, ones that emulate Hennessy's 'never stop, never settle' philosophy."

Hennessy was first introduced to Latin America in 1860 when the first shipment of Cognac was made to Mexico. Hennessy's relationship with Latino culture continued to flourish beyond Latin America and into the U.S. Hispanic community through unwavering support of arts and culture. To continue its commitment, Hennessy will hold a private celebration at the renowned Miguel Paredes Fine Art Galley on Thursday, April 25, Chef Rodriguez, legendary Soulfrito DJ Collective and Los Rakas, amidst unique works by Paredes.

"I'm honored to work with Hennessy," said Paredes. "We're celebrating our culture with a company that continues to invest in me and all Hispanic artists to 'never stop, never settle."'

Online, fans can engage with Hennessy on Facebook (Facebook.com/Hennessy), Twitter (@HennessyUS), Instagram (HennessyUS) and at Hennessy.com. Most recently, Hennessy launched an Instagram profile (HennessyUS) that delivers a visually unique, interactive online brand experience and, with Hennessy's other platforms enables fans to discover the world of Hennessy and delve into their own Wild Rabbit journeys.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA, Inc. and is produced by Jas Hennessy & Co., a subsidiary of LVMH Moet Hennessy Louis Vuitton S.A. Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

SOURCE Hennessy