Hellmann's® Continues 100 Years of Innovation by Introducing New Hellmann's Creamy Balsamic Mayonnaise Dressing

New Product Offering Inspires Consumers to Add a Creative Spin and Touch of Flavor to Summertime Recipes

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Jun 27, 2013, 03:33 ET

ENGLEWOOD CLIFFS, N.J., June 27, 2013 /PRNewswire/ -- For 100 years, Hellmann's has been bringing the best ingredients together to enrich mealtime at America's tables. Continuing this tradition, Hellmann's is introducing another signature product to its repertoire – Hellmann's Creamy Balsamic Mayonnaise Dressing.

Made with high-quality ingredients like cage-free eggs, oil, and premium balsamic vinegar, Hellmann's Creamy Balsamic Mayonnaise Dressing adds a delicious twist to Fourth of July picnics and barbecues. Summer palates will be awakened by the unique combination of the creamy, smooth taste of Hellmann's mayonnaise with a touch of aged, sweet balsamic vinegar.

"The delicious flavor of Hellmann's Creamy Balsamic Mayonnaise Dressing allows home cooks to put their unique, memorable spin on everyday meals," said Brian Orlando, Senior Marketing Director at Hellmann's. "We've even teamed up with popular celebrity Chef Tim Love to create signature recipes inspired by the new product. These recipes are sure to be crowd pleasers at Fourth of July celebrations across the country."

Summertime recipes developed by Chef Love highlight the sweet, flavorful taste of Hellmann's Creamy Balsamic Mayonnaise Dressing. Chef Love's Balsamic Grilled Chicken Thighs with Grilled Artichoke and Hearts of Palm and Charred Okra, Tomato and Pecan Salad with Balsamic Mayonnaise are juicy and full of flavor. For these recipes and more, visit www.Hellmanns.com.

Hellmann's Creamy Balsamic Mayonnaise Dressing is currently available at retailers nationwide. For more information or to learn more about Hellmann's 100^th birthday celebration, including campaign spokesperson, Mario Batali's balsamic potato salad recipe please visit www.facebook.com/hellmanns.

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

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Contact:
Ashley Schlag
Weber Shandwick
212-445-8107
[email protected]

SOURCE Unilever