Hellmann's® and Chef Tim Love Stage a #Burgervention To End America's Dry Hamburger Epidemic

ENGLEWOOD CLIFFS, N.J., May 22, 2014 /PRNewswire/ -- America has spoken and the problem is clear - summer picnics and barbeques are in desperate need of juicy burgers. Last Memorial Day, a tweet about juicy burgers was shared approximately every minute, according to social analytics firm Topsy. This year, instead of tweeting, America will be feasting with celebrity Chef Tim Love and Hellmann's secret for juicy burgers – mixing mayonnaise directly into the burger meat before placing patties on the grill to lock-in moisture and flavor.

Taking a stand against dried-out, hockey-puck patties, Hellmann's is teaming up with Chef Love to stage a national "#Burgervention." Issuing a culinary commitment to let no dry burger touch a single picnic table this summer, the duo are sharing their secret trick to juicier burgers: mixing mayonnaise right into your ground beef.

"Grilling season is my favorite time of year," said Chef Tim Love. "But sometimes your best barbeque intentions can result in dry, tasteless burgers. It is so easy to cook up juicy, delicious burgers simply by mixing Hellmann's directly into the ground beef. Add in some of your favorite seasonings and you have a foolproof recipe for a delicious, juicy burger."

With more than 50,000 juicy burger related tweets shared throughout last summer[i], Hellmann's is releasing their new recipe for the "Best Ever Juicy Burger" just in time for Memorial Day, the unofficial start to summer and burger season. A delicious and inexpensive dish, Hellmann's Best Ever Juicy Burger is built on the premise that by mixing Hellmann's directly into ground beef before cooking anyone can transform an ordinary burger into a juicy, summer staple. Helping to make burgers taste their best, Hellmann's Real Mayonnaise uses real simple ingredients, like quality oils and vinegars along with a commitment to cage free eggs.

"At Hellmann's, we are dedicated to bringing out the best in every dish and family gathering," said Brian Orlando, Senior Marketing Director at Hellmann's. "This summer, wherever there is a need for a juicy, delicious burger, whether it is a backyard bash or the impromptu picnic, Hellmann's will be there to help."  

In honor of National Burger Day on May 28, fans are encouraged to visit Hellmanns.com or tweet #Burgervention for instant access to recipes, tips and "snackable" videos on how to make the Best Ever Juicy Burger this summer. Grilling connoisseurs can also check out Chef Tim Love's take on the simple summer recipe, featuring Tim's Texas twist of spices like paprika, garlic powder and cayenne pepper, which are all mixed into the burger with Hellmann's Real Mayonnaise. 

Hellmann's Best Ever Juicy Burger

Ingredients

• 1/2 cup Hellmann's® or Best Foods® Real Mayonnaise
• 1/2 cup plain dry bread crumbs
• 1 envelope Lipton® Recipe Secrets® Onion Soup Mix
• 2 lbs. ground beef [or ground turkey]
• 8 hamburger buns

Directions

1. COMBINE Mayonnaise, bread crumbs and Soup Mix in bowl.
2. MIX mayonnaise mixture into ground beef; shape into 8 patties.
3. GRILL or broil until done. Serve burgers on buns.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com. 

[i] © Topsy Labs, Inc.

Contact:
Gillian Kushner
Weber Shandwick
212-445-8417
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140521/90288
Photo - http://photos.prnewswire.com/prnh/20140521/90287

SOURCE Unilever

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