Hellmann's Adds a Festive New Flavor for the Football Season: Southwestern Ranch

News provided by

Dec 05, 2012, 08:00 ET

ENGLEWOOD CLIFFS, N.J., Dec. 5, 2012 /PRNewswire/ -- Football season is in full swing and today, Hellmann's® is introducing its newest limited edition flavor—Hellmann's® Southwestern Ranch Flavored Reduced Fat Mayonnaise. Its cool, creamy ranch flavor adds a delicious kick to Game Day recipes such as Super-Fast Southwestern Salsa Dip or as a dipping sauce for snacks ranging from Buffalo wings to French fries.

"Consumers are looking for quick and easy recipes that can be enjoyed while tailgating at the stadium or watching the game at home with friends and family," says Brian Orlando, Hellmann's®senior marketing director. "Hellmann's® Southwestern Ranch Flavored Reduced Fat Mayonnaise has a flavorful kick that transforms standard appetizers into mouthwatering Game Day fare."

The Hellmann's® limited edition line offers flavor variety and convenience to spice up everyday dishes. Hellmann's® Southwestern Ranch Flavored Reduced Fat Mayonnaise is currently available in nine oz. squeeze bottles at Walmart, HEB, and select grocery retailers. For more information and delicious, crowd-pleasing recipes, visit www.hellmanns.com.

SUPER-FAST SOUTHWESTERN SALSA DIP RECIPE:
2 cups dip
Prep Time: 3 minutes

1 jar Hellmann's® or Best Foods® Southwestern Ranch Flavored Mayonnaise
1 cup salsa
3 Tbsp. chopped fresh cilantro

Combine all ingredients in medium bowl. Serve, if desired, with tortilla chips or cut up veggies.

About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.

Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information visit www.unileverusa.com or www.unilever.ca.

Contact:

Ashley Schlag

Weber Shandwick

212-445-8107

[email protected]

SOURCE Hellmann's