Heinz Ketchup Brokers Hot Dog Negotiations Between Wiener and Bun Companies, Demanding a Solution for Unequal Packs

Heinz Ketchup calls on Canadians and Americans to sign a petition uniting wiener and bun manufacturers to finally sell equal packs

PITTSBURGH, July 6, 2021 /PRNewswire/ - For generations, hot dog wieners have come in packs of 10 and hot dog buns in packs of 8. Why?! This packaging mismatch has annoyed the world for far too long and now the king of condiments, Heinz Ketchup, is stepping in to help address the situation with the Heinz Hot Dog Pact, which aims to broker negotiations between bun and wiener companies to finally sell equal quantities.

In time for National Hot Dog Month, the brand has launched a petition at HeinzHotDogPact.com calling on hot dog lovers around the world to sign in support of the movement and have their voices heard. Backed by the signatures of fans, Heinz will show bun and wiener companies the time for change is now.

For more than a century, Heinz's iconic BBQ condiments, Ketchup and Mustard, have been bringing buns and wieners together. Only Heinz can champion the hot-dog-to-bun ratio issue on behalf of hot dog fans across North America and resolve this dilemma forever.

"We've seen our fans through social media express their outrage about the bun-to-hot-dog ratio issue for years, and we know there must be a better way. We believe that the time for change is now and we are hopeful," says Daniel Gotlib, Associate Director, Brand Building & Innovation, Kraft Heinz Company. "As the iconic condiment that has been making hot dogs complete for over 150 years, we saw an opportunity to champion this issue on behalf of hot dog lovers across North America and help show manufacturers why they need to put an end to unequal packs."

Following the long weekends in North America, where hot dogs are a staple item on the menu, there is no better time than now to address this grave hot-dog-to-bun ratio issue. You can help bring an end to this madness by signing Heinz's petition at HeinzHotDogPact.com to join the fight and follow along on Twitter Canada , Twitter U.S. and Instagram Canada, Instagram U.S.. to see how the story evolves.

About Kraft Heinz Canada

Kraft Heinz Canada is the country's largest food and beverage company and is a subsidiary of Kraft Heinz (NASDAQ: KHC). Kraft Heinz Canada provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Kraft Heinz Canada products are found in more than 97 per cent of Canadian households. The Company's iconic brands include Kraft Peanut Butter, Heinz Ketchup, KD, Philadelphia Cream Cheese, Renées Dressing, Jell-O, Classico, Kool-Aid and Maxwell House. Kraft Heinz Canada is dedicated to the sustainable health of our people, our planet and our Company. For more information, please visit www.kraftheinzcompany.com.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter

SOURCE Kraft Heinz Canada