Heineken to Receive MIPTV 2012 Brand of the Year Award

PARIS, March 22, 2012 /PRNewswire/ -- MIPTV today announced that Heineken will receive the 2^nd annual MIPTV Brand of the Year Award which will be presented in Cannes on Monday 2 April 2012.

As part of MIPTV's Branded Entertainment Programme which runs 2-3 April, sponsored by Ogilvy & Mather, Europe's largest brewer Heineken has been selected to receive recognition for its commitment and innovation in the field of branded entertainment. The MIPTV Brand of the Year Award will be presented to Cyril Charzat, Senior Director, Global Heineken Brand, during a ceremony on Monday 2 April at the Majestic Hotel.

Through its new "Open Your World" strategy in branded entertainment, Heineken® is creating engagement in areas that are at the centre of its core consumers' lives. Designed with the agency Wieden+Kennedy Amsterdam, the Open Your World campaigns generated more than 6 million fans on Heineken's Facebook fan page and more than 25 million views on YouTube.

Andrew Canter, CEO of the Branded Content Marketing Association, and head of the Brand of the Year Award selection jury, said: "Heineken has demonstrated leadership through compelling engagement in producing various kinds of high-level branded content in areas including Music, Football, Design and Social Media, and in particular through its international Open Your World strategy in branded entertainment."

Discover the 'Serenade' campaign in video, and a Q&A with Cyril Charzat on MIPBlog.

For more information about MIPTV, visit www.miptv.com.

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About HEINEKEN

HEINEKEN is a proud independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company is present in over 70 countries and operates more than 140 breweries with volume of 214 million hectolitres of group beer sold. HEINEKEN is Europe's largest brewer and the world's second largest by revenue.

About Reed MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPCube, MIPFORMATS, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries covering 44 industry sectors. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

SOURCE Reed MIDEM

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