Heineken Grants All-Access-Pass to the "UNEXPECTED SIDE" of the XIII Annual Latin GRAMMY Awards®

Heineken to provide music fans exclusive content surrounding The Biggest Night in Latin Music.

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Nov 09, 2012, 05:29 ET

NEW YORK, Nov. 9, 2012 /PRNewswire/ -- Heineken, the official beer of the XIII Annual Latin GRAMMY Awards® is partnering with Univision Communications Inc., and The Latin Recording Academy® to open a world of extraordinary Latin music experiences via on-air and online channels as well as on-site during the week of the Latin GRAMMY Awards.

In its 13^th year of sponsorship, Heineken will bring the unexpected side of the Latin GRAMMY Awards by providing consumers with exclusive content of the many events that will take place in Las Vegas, Los Angeles and Brooklyn.

"At Heineken, we celebrate Hispanic culture by enabling our consumers with unique and unexpected experiences. Our sponsorship and programming surrounding the Latin GRAMMY® Awards exemplifies the Heineken brand promise," said Pattie Falch, Brand Director, Heineken Sponsorships & Activation.

TV personality and Heineken Social Media Journalist, Jaime Mayol, will bring consumers extensive and exclusive digital content from behind-the-scenes of all the week's events, including interviews with the nominees and celebrity attendees, special coverage from telecast awards show arrivals and the 2012 Latin Recording Academy Person of the Year celebration arrivals, as well as content from all the music industry after parties and musical showcases. Online audiences can connect with all the pre, during and after-show excitement by following hashtag #musicaHKN on Twitter and on Facebook.com/Heineken.

Consumers will also have access to VIP content of the Latin GRAMMY Awards through the Heineken sponsored The Latin Recording Academy website (www.latingrammy.com/en-vivo) where they will be able to access videos, photos and the latest updates from the Person of the Year the live pre-telecast awards from the House of Blues, interviews from the Green Carpet arrivals, and a backstage video stream from the "Thank You Camera" sound bites with artists right after they receive their awards or exit the stage after performing, and much more.

Heineken is making the festivities accessible to local fans age 21 and older in Las Vegas, and they are invited to the "Heineken House of Music," an audio and visual multi-sensory Latin music experience that connects technology with music and features live performances by some of today's most promising talent. The Heineken House of Music will be open from Nov. 13-15 at the Mandalay Bay Hotel and Casino and will feature performances by XIII Annual Latin GRAMMY Award® nominees La Mala Rodriguez, ChocQuib Town, Vinilo Versus, Ulises Hadjis, Campo and Gil Cerezo from KINKY.

Heineken kicks off the "UNEXPECTED SIDE" of the XIIIAnnual Latin GRAMMY Awards with "HKN Abre Tu Mundo" private concerts by JOTDOG and Luis Enrique for fans in Los Angeles and Brooklyn, respectively. JotDog, the Mexican pop duo formed by singer-songwriters Jorge "La Chiquis" Amaro and Maria Barracuda, whose most recent release Jotdog 2: Turista del Amor, has earned them a third Latin GRAMMY nomination this year in the Best Pop Rock Album category. Their show will take place on Sunday, November 11^th at the Fonda Theatre in Los Angeles; doors will open at 7pm.

Luis Enrique "El Principe De La Salsa", and Latin GRAMMY® winner, will perform hits from his latest album, Soy Y Sere, which is this year's Latin GRAMMY® nomination for Best Salsa Album, for a packed crowd on Sunday, November 13^th at Williamsburg Music Hall in Brooklyn; doors will open at 8pm. Heineken will be offering VIP experiences in each of these markets by rewarding their most loyal fans with tickets through Univision Radio giveaways.

The party then moves to Las Vegas with Univision Network's special Green Carpet pre-show "Noche de Estrellas" (Night of Stars). During the "Noche de Estrellas" broadcast on November 15^th at 7 p.m. ET. Fonseca will provide a unique live musical performance on the Latin GRAMMY Green Carpet that will marry East and West Coast sounds – showcasing the influence both had on Fonseca's music. In this "Abre Tu Mundo" musical performance, Fonseca will sing "Eres mi Sueno" a song clearly defined by different genres of music.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Indio, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About The Latin Recording Academy

The Latin Recording Academy is an international, membership-based organization comprised of Spanish and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin community. For more information about The Latin Recording Academy, please visit www.latingrammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/latingrammys, and a Facebook fan at www.facebook.com/latingrammys.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Pelicula, De Pelicula Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Movil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

SOURCE Heineken