Healthy Advice Unveils New Brand Identity as PatientPoint®

Reflects focus to drive patient engagement surrounding key points of care

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Oct 01, 2012, 09:00 ET

CINCINNATI, Oct. 1, 2012 /PRNewswire/ -- After acquiring PatientPoint in February 2012, Healthy Advice is pleased to announce that it has officially changed its brand to PatientPoint®. This change reflects the company's standard as the leader and innovator in patient engagement solutions that help healthcare professionals improve health outcomes, reduce costs and enhance the patient experience. The new name reflects the company's credo that the patient is the center of its business model and is anchored by the tagline "Engagement to Outcomes."

(Logo: http://photos.prnewswire.com/prnh/20120911/NE71505LOGO )

PatientPoint Brand Launch Video
Watch this video to learn about the new PatientPoint: http://patientpoint.com/brandvideo/

With a national emphasis on value-based healthcare spending and a focus on connecting stakeholders in the healthcare ecosystem, PatientPoint has responded by combining three distinct business units – Healthy Advice Networks, Healthy Advice Communications and PatientPoint. The new product portfolio offers an unparalleled ability to drive continuous patient and physician engagement along the entire continuum of care – pre-visit, at the point of care and post-visit. PatientPoint solutions enable healthcare providers, patients, pharmacies, pharmaceutical benefits managers (PBMs), payers, pharmaceutical and medical technology manufacturers, and consumer health and wellness companies to not only connect—but to more effectively collaborate in order to maximize health outcomes and minimize costs.

PatientPoint client Manhattan's Physician Group is a premier multi-specialty healthcare provider with more than 80 physicians in seven locations throughout Manhattan. The group's CEO, Howard Tepper, commented on his experience using PatientPoint: "We have PatientPoint electronic Check-In in our newest location and will be rolling it out to all remaining sites within the next few weeks. What we see is that our patients feel engaged from the minute they walk in the door. PatientPoint electronic Check-In saves time for both patients and staff. At Manhattan's Physician Group, we are dedicated to delivering the highest quality healthcare, and PatientPoint is our partner in fulfilling that mission."

Customers will now find PatientPoint products at key points of care—in physician offices, hospitals and urgent care centers, and along the broader care continuum, all designed to enable continuous patient and physician engagement.

In physician offices, more than 61,000 physicians use PatientPoint products in their waiting rooms, where the PatientPoint digital monitor features health education content and practice messages, and in the exam rooms, where PatientPoint interactive patient education display systems provide health brochures and other patient engagement tools. To enhance the patient experience and identify gaps in care, healthcare providers use PatientPoint Care Coordination Platform, a customizable and integrated solution that offers care coordination, health screenings, patient outreach, adherence tools and electronic check-in/check-out. In addition, PatientPoint provides integrated programs that accelerate the identification, screening and enrollment of candidate patients for clinical research trials.

PatientPoint products are used by more than 550 hospitals to reinforce the Joint Commission and other health initiatives. PatientPoint Hospital Guides educate patients and caregivers about the hospital stay; PatientPoint Care Search, a searchable database of specialty care services helps patients and caregivers prepare for discharge; and PatientPoint Hospital Digital Network, a digital signage program with unlimited hospital-personalized messages and award-winning health content, gives hospitals an effective way to communicate with patients, caregivers and staff.

"Our new brand identity heralds a bold and integrated product portfolio centering on the patient, and driving patient and physician engagement in ways no other company can offer," said Tom McGuinness, CEO of PatientPoint. "The key to our business model is to work with and through the healthcare providers to form new levels of collaboration across all stakeholders in the continuum of care, including payers, PBMs/pharmacies, pharmaceutical and medical technology manufacturers, and consumer health and wellness companies. The result is improved health outcomes, enhanced patient experiences and reduced costs. That's what we mean when we talk about turning engagement into outcomes."

About PatientPoint^®
PatientPoint is an innovator and leading provider of patient and physician engagement solutions at the point of care. The company serves more than 61,000 physicians across all programs, and more than 550 hospitals throughout the U.S., and reaches over 456 million patient and caregiver visits each year. The PatientPoint award-winning health information and care coordination products drive meaningful outcomes for patients, healthcare providers and program sponsors. For more information, visit www.patientpoint.com.

Contact:
Davida Dinerman/Pauline Louie
Schwartz MSL
[email protected]
781-684-0770

SOURCE PatientPoint