Healthcare analytics firm DRG chooses Brandwatch as social intelligence partner

NEW YORK, May 1, 2017 /PRNewswire/ -- Brandwatch, the leading social intelligence platform, today announced that leading healthcare insights partner DRG has chosen Brandwatch as its social intelligence technology platform of choice.    

DRG is the premier provider of healthcare data, analytics and insight products and services to the world's leading pharmaceutical, biotech and medical technology companies including 48 of the top 50 life sciences companies globally. DRG's social intelligence practice is partnering with life sciences companies to turn "voice of the customer" social data into actionable intelligence that drives business decisions and competitive advantages for their brands. Focus areas include patient journey, emotional analysis, switching behavior, brand perceptions, influencer mapping and more.

Brandwatch social intelligence technology will be used as a key resource to help the firm continually develop proprietary taxonomies and categorizations to help healthcare clients across a wide variety of therapeutic areas better serve their customers through deep consumer insights fueled by social intelligence.

"At DRG we're partnering with the world's leading healthcare and pharmaceutical brands to help unlock a new level of patient insights from social data. Social media represents the world's largest focus group, with answers to business questions we didn't even know we should be asking. As such, we've found that our clients need an insights partner with deep vertical expertise to develop actionable insights to drive business decisions. "Brandwatch's segmentation capabilities enable us to continually improve our custom library of taxonomies, which helps us drive innovation for our clients' research and insights needs," says Steve Reeves, Director of Social Intelligence at DRG.

"In a highly regulated field such as healthcare, understanding consumers and public opinion is invaluable for brands striving to serve the community while also adhering to legislation and privacy stipulations," said Pat Phelan, VP Global Customer Success, Brandwatch. "We're happy to be the social intelligence platform partner of choice for DRG as the firm delivers healthcare-specific market research and solutions to major players."

DRG's Steve Reeves will be speaking at the Brandwatch Now You Know™ Conference in Denver May 8-9.

For more information on Brandwatch social intelligence, contact [email protected].

About Decision Resources Group
Decision Resources Group, a subsidiary of Piramal Enterprises Ltd., is the premier source for global healthcare data and market intelligence. A trusted partner for over 20 years, DRG helps companies competing in the global healthcare industry make informed business decisions. Organizations committed to the developing and delivering life-changing therapies to patients rely on DRG's in-house team of expert healthcare analysts, data scientists, and consultants for critical guidance. DRG products and services, built on extensive data assets and delivered by experts, empower organizations to succeed in complex healthcare markets.

For more information about DRG's digital practice, visit drgdigital.com, follow @drgdigital, or contact the team: [email protected].

About Brandwatch
Brandwatch is the world's leading social intelligence company. The company's flagship products, Brandwatch Analytics and the Vizia platform, fuel smarter decision making around the world.

The Brandwatch Analytics platform gathers millions of online conversations every day and provides users with the tools to analyze them, empowering the world's most admired brands and agencies to make insightful, data-driven business decisions. The Vizia platform distributes visually-engaging insights to the physical places where the action happens.

The Brandwatch platform is used by over 1,300 brands and agencies, including Unilever, American Airlines, Whirlpool, Asos, Walmart, British Airways, and Dell. Brandwatch continues on its impressive business trajectory, recently named a global leader in enterprise social listening platforms by the latest reports from several independent research firms. Increasing its worldwide presence, the company has offices around the world including Brighton, New York, San Francisco, Berlin, Stuttgart, Paris and Singapore.

Brandwatch. Now You Know.

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Contact: Dinah Alobeid, 1-917-846-2381 [email protected]

SOURCE Brandwatch

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