Hawthorne Direct's New Digital Strategy Executive Bob Dashtizad to Speak at Upcoming MediaPost Programmatic & RTB Insider Summit

LOS ANGELES, March 19, 2015 /PRNewswire/ -- Hawthorne Direct, a leading analytics and technology based accountable brand advertising agency, today announced that Digital Strategy Executive Bob Dashtizad will participate in a panel discussion at MediaPost's Programmatic & RTB Insider Summit in Scottsdale, Arizona, on March 23, 2015.

MediaPost's second annual Summit, which takes place March 22-25, is a must-attend event for today's brand marketers looking to learn real-life examples from peers and industry leaders on how to better execute the fast evolving best practices in the digital space. Attendees will meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media.

Dashtizad's session, "Bringing Programmatic In-House: A Users Guide," is scheduled for 10:45am. The panelists will discuss what it takes for today's brands to achieve greater control of their data, their messaging and their costs, and offer practical advice for marketers looking to own the stack. During the discussion, they will address topics, including how much needs to be in-house and how much can be outsourced and partnered in; an overview of staffing needs; and, what it truly takes to make the most out of the torrents of data brands will own – in integrating them with other systems to maximize the upside.

"Bringing Programmatic In-House: A Users Guide" Panelists:

• Bob Dashtizad, Director of Digital Media, Hawthorne Direct
• Oscar Garza, Director of Programmatic and Audience, Essence
• Ryan David, President, Lean Media
• James McNamara, Platform Strategy & Operations, eXelate

"Innovative programmatic models are not only helping to improve integrated planning, and attribution, but also speed to market and optimization for today's brands," said Dashtizad."I'm looking forward to participating on the panel with fellow industry experts to discuss how marketers can strategically bring programmatic in-house, and how data is contributing heavily to its evolution."

Dashtizad recently joined the Hawthorne Direct team. He has more than 10 years of experience in data-driven customer acquisition, brand building and consumer response for clients, such as Yokohama Tires and Mercury Insurance, as well as for numerous clients in the financial, automotive, travel, health and beauty and apparel industries.

To learn more, visit http://www.mediapost.com/programmaticinsidersummit/.

ABOUT HAWTHORNE DIRECT

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne  has developed successful award-winning campaigns for countless Fortune 500 brands.

For more information, please visit www.hawthornedirect.com  and  http://www.linkedin.com/company/hawthorne-direct

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SOURCE Hawthorne Direct

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