Hawthorne Direct's CEO/Owner Jessica Hawthorne-Castro Invited to Attend Esteemed TEDWomen 2015: Momentum in Monterey, CA

LOS ANGELES, April 30, 2015 /PRNewswire/ -- Hawthorne Direct's CEO and Owner, Jessica Hawthorne-Castro, has been invited to attend the prestigious TEDWomen 2015: Momentum next month. The annual three-day conference about the power of women and girls to be creators and change-makers, will be held May 27-29, 2015, in Monterey, CA. The program of speakers, workshops, events — and daring discussions — has sparked some of TED's most iconic moments yet.

Best described as "a vibrant test kitchen for powerful ideas," TEDWomen events bring together a community of thinkers, doers and dreamers from around the world to hear talks on ideas that are creating ripples in our world.

"I'm excited to have the opportunity to attend the TEDWomen conference. This year's presenters are top women across a diverse range of industries and will undoubtedly bring to the forefront and present bold ideas. I am looking forward to networking with other industry leaders and discussing the various world topics that will help create momentum in how we think, live and work today," said Hawthorne-Castro.

From the young scientist revealing a breakthrough discovery to the activist who methodically transformed how the world thinks about women, this year's speakers and performers know a bit about the theme: "Momentum." Each of them has pushed forward fascinating research, created something out of a bold idea or moved the needle on a cause that's central to them. The 34 speakers on the current lineup — soon to be joined by a few more — range from former presidents to "the godmother of virtual reality."

Here are a few examples of past speakers:

• In 2013, Diana Nyad shared the story of the dream that took her 35 years to realize — swimming from Cuba to Florida without a protective cage. This year's program will also deliver inspiring talks, and allow space for creative collaborations and intimate conversations.
• In 2012, Angela Patton told the unforgettable tale of how she came to host a father-daughter dance in prison.
• In 2011, Jane Fonda spoke on the unexpected "third act" in women's lives and gave thoughts on how we can all make the most of it.
• In 2010, Sheryl Sandberg gave the talk that led to her groundbreaking book, Lean In.

More than 150 TEDx events around the world will take part in this event, sharing the TEDWomen 2015 livestream while also presenting local speakers who'll tackle the theme of "Momentum." The result: A truly global conversation — from San Francisco to São Paulo to Seoul — celebrating movers and makers; designers and do-ers; local problem-solvers and global leaders.

With nearly 30 years of proven excellence, Hawthorne Direct combines persuasive brand messaging with best-in-class, analytic systems to create accountable, high performance advertising campaigns. Hawthorne-Castro leads this creative, analytics and technology-driven advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns.

About Hawthorne Direct
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne  has developed successful award-winning campaigns for countless Fortune 500 brands. For more information, please visit www.hawthornedirect.com  and  http://www.linkedin.com/company/hawthorne-direct

Photo - http://photos.prnewswire.com/prnh/20150428/212239 

SOURCE Hawthorne Direct

Related Links

http://www.hawthornedirect.com