Hawthorne Direct Names Industry-Leading Digital Strategy Executive, Bob Dashtizad, as New Senior Director of Digital Media

LOS ANGELES, March 12, 2015 /PRNewswire/ -- Hawthorne Direct, a leading analytics and technology based accountable brand advertising agency, today announced that Bob Dashtizad has joined the company as Senior Director of Digital Media. In his new position, Mr. Dashtizad will help further all lines of business for Hawthorne Direct, focusing on developing, implementing and optimizing the agency's interactive media plans and strategies.

Mr. Dashtizad joins Hawthorne Direct with more than 10 years of experience in data-driven customer acquisition, brand building and consumer response for many clients in the financial services, automotive, heath care, consumer packaged goods and travel verticals.

Prior to Hawthorne Direct, Mr. Dashtizad served as Principal at Sonar Media Group, where he provided digital media and consumer response strategies for challenger brands and advertisers. He also served as Senior Director of Digital Strategy at Kovel/Fuller, where he directed digital media strategy for clients like Yokohama Tires and Mercury Insurance. Prior to Kovel/Fuller, Mr. Dashtizad served as Digital Group Account Director for iMedia Solutions, where he managed online media strategies for clients like Galderma, TempurPedic and Liberty Medical.

"Bob is uniquely poised to accelerate growth at Hawthorne Direct as we continue to focus on our 'art of brand and science of analytics' approach," said Jessica Hawthorne-Castro, CEO, Hawthorne Direct.  "This approach ultimately helps us understand exactly what consumers want, how to strategically engage consumers and align when and where to reach them. Bob's experience in data-driven customer acquisition, brand building and consumer response is quite impressive, and his expertise will help our clients continue to thrive and succeed."

Mr. Dashtizad holds a Bachelor's in Public Policy from the University of Southern California.

ABOUT HAWTHORNE DIRECT

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne  has developed successful award-winning campaigns for countless Fortune 500 brands.

For more information, please visit www.hawthornedirect.com and  http://www.linkedin.com/company/hawthorne-direct

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SOURCE Hawthorne Direct

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