Hawthorne Direct CEO Leading Big Data Seminar at the Electronic Retailing Association's ERA D2C on October 8th in Las Vegas

LOS ANGELES, Oct. 8, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, announced today its Chairman/CEO/Owner Jessica Hawthorne-Castro will be speaking at the upcoming ERA D2C show, the world's largest direct response industry convention. She is part of a panel titled "Big Data's Secret Sauce" which will be conducted on October 8^th from 1:15PM to 2:15PM.

Ms. Hawthorne-Castro will join other panelists to discuss the pressing need for Big Data-driven analytics and attribution in the direct response industry. She will explore how conversion rates can be increased when marketers use performance measurement and assessment data to fine tune their paid and natural search tactics in tandem with their TV campaigns. Joining her on the panel are Eric Fischer, Director of Global Brand Media at GoDaddy, Marc Kravets, Executive Vice President of Murad, LLC, and Rhonda Tate, VP of Direct Response for RW Direct, Positec Tool Group.

"As one of the co-founders of the ERA, I'm thrilled to continue our involvement with the industry's leading event," said Ms. Hawthorne-Castro. "It's impossible to avoid the disruptive impact of Big Data which can greatly boost conversion rates and improve efficiency when used effectively. I anticipate a lively panel discussion that will dig deeper into Big Data's implications for direct response and how it will shape our industry going forward."

Hawthorne Direct is one of the co-founders of the Electronic Retailing Association (ERA). The company was asked to honor the association's 25^th anniversary by producing a video that contains contributions from other ERA members. The video will be shown during the ERA Moxie Awards on October 8^th.

The 2015 ERA D2C Convention will be held October 6^th-8^th at the Wynn Las Vegas Hotel. The event brings together more than 3,500 decision makers in the direct response industry.

About the Electronic Retailing Association:

The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members' business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation's Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers' ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at http://www.Retailing.org.

About Hawthorne Direct

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. For more information, please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct.

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SOURCE Hawthorne Direct

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