Hawthorne Direct CEO Hawthorne-Castro to Moderate "Taking the Challenge" Seminar at DRMA Response Expo 2016

LOS ANGELES, April 26, 2016 /PRNewswire/ -- Hawthorne Direct, the leader in direct response advertising, today announced that the company's CEO, Jessica Hawthorne-Castro, will serve as moderator for the panel discussion "Taking the Challenge" at 11:15 am on Thursday, April 28 at the 2016 DRMA Response Expo. The expo will be held April 26-28 at the Hilton San Diego Bayfront hotel in San Diego, California.

Panelists for the discussion, which will be held in Classroom 2 at the Hilton, include Chris Owen, Director of Global Integrated Media for Monster Worldwide; Bill McAlister, President of Top Dog Direct; Matt Gehring, Vice President of Marketing for Touch of Modern; and Danika Harrison, Vice President of Consumer and Brand Marketing for ZELTIQ.

The discussion will explore the expansion of the omnichannel consumer, and how that expansion has significantly grown opportunities for new brands to challenge established leaders in various venues. The use of performance-based methods to grab market share and build burgeoning brands, how some brands have created entirely new spaces, and how all brands can best handle the presence of challengers to their market position will be covered. It is a seminar not to be missed for those keenly interested in gaining insights regarding how they can most successfully "take the challenge."

Hawthorne-Castro has been recognized throughout the professional community as a leader in the current landscape of advertising where art meets science. She has received numerous accolades for her career accomplishments, and most recently was named "Woman of Influence" by L.Z. Biz and Biz Women and DM News "Top 40 Under 40."

DRMA Response Expo is the premier event for performance-based marketers. For more information, please visit http://www.responseexpo.com/

About Hawthorne Direct:
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns. Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations.

As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics. Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

SOURCE Hawthorne Direct

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