Havas Lynx Launches Digital Presence For Nonprofit Health Experiential Learning Initiative

NEW YORK, Sept. 9, 2013 /PRNewswire/ -- Havas Lynx New York, a leading health and wellness agency, has designed and launched healthclass.org, a new digital presence for nonprofit public-school program HealthClass 2.0, as well as a new logo for the organization.

HealthClass 2.0 supports students in learning about health through a powerful, multifaceted framework: combining exercise with vocal affirmations, engaging in healthy and mindful eating, and considering the power of individual decision-making in a social context.

Havas Lynx was happy to execute the digital project on a pro bono basis, reflecting the strong priority Havas Lynx's parent group, Havas Health, places on corporate social responsibility. The HealthClass 2.0 initiative is an ideal fit for Havas Lynx, as it represents progressive approaches toward health and wellness—a sector in which Havas Lynx is a pioneer and award winner.

Larry Mickelberg, Partner and Chief Digital Officer, Havas Health, and President, Havas Lynx N.Y., commented: "Working with such a great cause is incredibly rewarding. HealthClass 2.0 is empowering New York City youth to engage in new conversations about health, food and exercise. We look forward to its continued achievements. Promoting new ideas that help change health is part of what we do with our clients every day."

Added Natalia Mehlman-Petrzela, Founder of HealthClass 2.0, "We are extremely grateful for the collaborative relationship we've formed with Havas Lynx N.Y. The compelling and user-friendly digital presence the Lynx team created for us far surpasses what we could have envisioned, and we are confident it will take HC2.0 to the next stage of our evolution as a change agent in health and wellness."

HealthClass 2.0 offers a holistic approach to health education that frames fitness and food education as core to developing critical thinking skills and a strong sense of self among 6th- through 12th-graders. The program targets disadvantaged inner-city schools, for which it develops and launches physical education and nutrition programs that contain underlying verbal affirmations to help students better assimilate the health information that will allow them to make good decisions for a healthy future.

For more on HealthClass 2.0 or to find out how to join the movement as a volunteer or a sponsor, please visit the agency's website at healthclass.org.

Havas Health puts corporate social responsibility at the core of its giveback to world communities. Havas Health philanthropic endeavors have included support of One Young World, the Center for Great Expectations, and the Home Base Program, which in conjunction with the Red Sox Foundation and Massachusetts General Hospital, works with the U.S. Department of Veterans Affairs to provide care for post-traumatic stress disorder and traumatic brain injuries as well as research and education services.

About Havas Lynx

Informed by experience and driven by innovation, the people of Havas Lynx are agents of the next era in health. Dedicated to helping clients connect consumers, professionals and brands with information, services, and influence to drive new relationships and better outcomes. Havas Lynx has offices in New York, Manchester and London. A member of the Havas Health global network.

About Havas Health

Havas Health is the umbrella company for the Havas Life, Havas Lynx, and Health4Brands (H4B agency networks. A global leader in promoting positive health and wellness experiences, Havas Health is connecting people to brands everywhere. With more than 60 offices in 50 countries, Havas Health offers a unique approach to unified marketing, with a full range of services—medical, strategy, promotion, managed markets, medical education, digital, DTP/DTC, social media, advertising and PR—all under one P&L. Havas Health is a global subsidiary of Havas, a world leader in communications (Euronext Paris: HAV.PA).

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