Harmon Brothers Debuts Masked Wrestler Extraordinaire in New Campaign for Murphy Ladder
The Campaign Launches To Promote A Revolutionary Product That Takes Stay At Home Projects To New Heights
PROVO, Utah, June 26, 2020 /PRNewswire/ -- Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and 1.5 billion views for its social blockbusters such as Squatty Potty, FiberFix, Chatbooks, Poo Pourri, Purple, and so many other hits. Today, the renowned social media spot makers introduced a product that is already revolutionizing DIY projects for homeowners across the country in a campaign for Murphy Ladder entitled The only ladder you need, is one you'll ACTUALLY use. The ad profiles Murphy's Ladder foldable ladder, a versatile product that compacts to 1/4 its size when not being used.
"Clearly more people are staying home and working on projects around the house. There's no better time to promote a ladder that is so innovative and compact. Our hope is that the Ladder Luchador character will take on a life of its own and join the other iconic characters we've come up with on campaigns like Chatbooks and Squatty Potty," said Daniel Harmon, Chief Creative Officer at Harmon Brothers.
The new Murphy Ladder Campaign promotes and demonstrates the versatility of their ladder, which is known as the easiest ladder to use, carry and store. Designed by a firefighter, the compact and sturdy ladder can be used as both a step ladder and extension ladder, yet compacts down to 1/4 of its size in seconds. The Murphy Ladder has a loyal following of satisfied customers and is also used by fire departments across the country.
Chief Creative Officer: Daniel Harmon
CEO: Benton Crane
Cast
Ladder Luchador: Will Rubio
Referee: Shawn Zumbrennan
Luchador #1: Halem Medina
Luchador #2: Fernando Alvarez
Luchador #3: Ruddy Arriolige
Gloria: Crystal Reyes
Crew
Creative Directors: Daniel Harmon & Shane Rickard
Director: Shane Rickard
Producer: James Dayton
Co-Producer: Josh Stoferhan
1st AD: Keith Grover
Director of Photography: Tyler Stevens & Casey Wilson
1st AC: Austin Haack
Hair & Makeup: Heather Donahue
Key Costumer: Anna K Findlay
Craft Services: Richard Taylor
Script Supervisor: Jake Christensen
Gaffer: Phil Shepherd
Key Grip: Kevin Woodward
Grip: Brian Shepherd
Grip: KeAli Johnson
Production Designer: Jonas Sappington
Prop Master: Hunter Nelson
Set Decorator: Sam Demke
Sound: Jared Jaynes
Set Medic: Evan Goddard
Stunt Coordinator: Corbett McCallister
Client Relations: Kurt Horn
Editor: Kaitlin Snow Seamons
Graphic Design & Illustrations: Mike Henderson
Visual Effects & Post Production: Tyler Stevens
3D Effects & DIT: Bryson Alley
Set PA: Mario DeAngelis
Set PA: Luis Puente
ABOUT HARMON BROTHERS
The Harmon Brothers is a Provo, Utah-based ad agency behind the most viral ad in internet history. Since 2013, the company has created nearly 20 groundbreaking, distinctive social media spots, which collectively have over 1.5 billion views and helped drive over $350 million in sales.
SOURCE The Harmon Brothers
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