H.A.R.D. Nutrition's COO, and Former Coke Exec, Stephen Horgan Highlights Product Performance, New Graphics and Retail Focus to Stand Out in Functional Beverages Leading into BevNet

DENVER, May 30, 2012 /PRNewswire/ -- DC Brands International, Inc., a publicly reporting company under the ticker symbol (OTC: HRDN), today announces that Brand Aspirations founder, and H.A.R.D. Nutrition's President and COO, Stephen F. Horgan, has identified the constructs, partnerships, and resources necessary to bring H.A.R.D. Nutrition to the broader U.S. market in the next 6-12 months.

Stephen F. Horgan, President and COO said, 'It is time for Colorado to share H.A.R.D. Nutrition with the rest of the country. The functional beverage consumer is starving for a product that will deliver the specific benefits they seek beyond the usual hydration and energy....H.A.R.D. Nutrition is that product. Not only does this brand meet the minimal elements of entry, it provides consumers specific brands that will make them healthier and help them perform better every day. H.A.R.D. Nutrition has been a well kept Colorado secret. With expansion into Jewell-Osco, and the 2012 second-half retail strategy, the country will come to know what H.A.R.D. Nutrition is…. It works."

Under Horgan, the company has three core objectives; accelerate revenue, calibrate its supply chain, and build brand awareness. As such, it is preparing to expand its base from Colorado, and has identified the partnerships, operating capital, and distribution channels to accomplish this. The H.A.R.D Nutrition brand will be marketed to its target consumer to accelerate revenue, vitalize operations, and lead to awareness, usage, adoption and growth.

Horgan continued, "I am very excited about the new graphics and labels. These will complement the proprietary "flip-top-cap" supplement delivery system. They are now perfectly designed to catch the consumer's eye, and immediately communicate the benefits of our H.A.R.D. Nutrition Functional Water Systems. With fantastic tasting beverages combined with greatly beneficial nutrients and supplements, the consumer wins, and does not have to settle. I'm telling you, this is an example of where 'GNC meets Whole Foods.'"

The release of the new labels and innovative packaging coincides with Horgan's meetings and planning at BevNet, which is happening in New York City next week.

To see the new graphics and labels, and Professor Nutrition, go to www.hardnutrition.com.

About DC Brands International:

DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category.

For more information on DC Brands International, Inc. and its H.A.R.D Nutrition Functional Water Systems, visit its website at www.hardnutrition.com.

This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include any expectations for expanded distribution in the execution of the 2012 retail strategy and the Company's ability to achieve profitability and increase sales of H.A.R.D. Nutrition Functional Water Systems.                         

The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Horgan's optimism on his ability to improve the operations of the Company, expand its retail distribution beyond Colorado, or increase its sales or market exposure, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.

CONTACT: Wade Brantley
[email protected]

SOURCE DC Brands International, Inc.